gvalzania
Growth And Product Marketer
Product, growth, and content marketer with 9+ years of experience in tech, scaling B2C and B2B models. Strengths in directing marketing teams, content, SEO, community management, PPC, and analytics. Experienced in in-house, agency, and entrepreneurial environments, developing performance-driven campaigns for SaaS desktop and mobile products. Passionate about SaaS, Mobile Apps, Banking, Fintech, Web 3/Blockchain/Crypto.
Founder and editor @ joinedcrypto.com
Experience: 10 years
Yearly salary: $0
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Founder and Editor
Joined Crypto 2025 - 2026
Founder and editor of joinedcrypto.com, a crypto media site. Implementing SEO/GEO best practices, leveraging AI for automated feeds, with 100% human written content blogs.
Sr. Growth Marketing Manager
Cogni 2023 - 2025
Built a new store model generating $350k+ in organic sales since Q4 2020 with $500 starting budget. 98% of sales through organic placements and SEO. Managed inventory of 10,000+ product listings across marketplaces. Built web-scrapers and bots for inventory monitoring and product listing creation at scale.
Product Marketing Manager
BlockApps 2022 - 2022
Launched benchmark strategy boosting online lead generation through competitor analysis and partnership identification. Developed content marketing strategy including SEO branded/non-branded keyword opportunities, backlink targets, and cross-departmental implementation training.
Head of Growth
PKRS.AI 2019 - 2020
Generated acquisition and retention strategies leveraging 400% growth in annual active users, reporting to C-suite/founders, for PKRS.AI and white label parties (IRONMAN, Haute Route, Olympic athletes). Created first analytics and app event-driven dashboards for internal use. Managed agencies/vendors while reducing ⅓ overhead costs during COVID-19.
Founder
VC Play LLC (ecommerce) 2019 - 2022
Built a new store model generating $350k+ in organic sales since Q4 2020 with $500 starting budget. 98% of sales through organic placements and SEO. Managed inventory of 10,000+ product listings across marketplaces. Built web-scrapers and bots for inventory monitoring and product listing creation at scale.
Digital Marketing Manager
WRLD 3D 2018 - 2019
Delivered 30% increase in annual new user signups (B2C) and 22% boost in annual enterprise leads (B2B). Managed internal and agency resources for omnichannel campaigns. Deployed content strategy increased annual MQL to SQL conversion rate by 18%.
Head Of Growth
Jeeva.AI (Former InvolveSoft) 2016 - 2018
Grew website traffic from 400 to 9k-11k users monthly in <1 year (68% organic). Generated 4-6 MQLs weekly per account executive. Ideated SEO content strategy attracting 2,000+ qualified businesses, including Fortune 500 companies. Increased MQL to SQL conversion by 47%.
Digital Marketer & Analyst
Zen Fires 2014 - 2016
Managed 40+ clients across multiple industries, overseeing 3+ million traffic visits. Led site audits, competitive analysis, and strategy execution, providing optimization insights.
Skills
ai
blockchain
blockchain-engineer
content-marketing
copywriting
growth
growth-hacker
growth-marketing
gtm
head-of-marketing
marketing-lead
product-marketing
rust
seo
solidity
marketing
english
italian
spanish