hadirsheikh

Led multi-channel digital marketing campaigns for a fintech product, increasing website traffic and user acquisition through SEO and paid media. Executed SEO strategy (keyword research, technical fixes, content optimisation), contributing to consistent growth in organic visibility and conversions. Managed and optimised Google Ads campaigns, improving CTR and cost efficiency through continuous A/B testing. Collaborated remotely with designers and content teams to produce landing pages and marketing assets. Analysed performance data using Google Analytics and campaign dashboards to inform optimisation decisions.

Led SEO, PPC, and performance marketing initiatives for multiple clients across e-commerce, fintech, and service-based industries. Planned and executed end-to-end SEO strategies, delivering sustained improvements in keyword rankings, organic traffic, and lead generation. Managed and optimised Google Ads and paid social campaigns, improving ROI through keyword refinement, audience targeting, and A/B testing. Collaborated remotely with developers, designers, and content teams to deliver conversion-focused websites and landing pages. Produced performance reports using Google Analytics and Search Console, translating data into clear, actionable insights for stakeholders. Supported clients with ongoing digital optimisation, CRO initiatives, and marketing automation workflows.

Managed end-to-end digital marketing projects including SEO, PPC, social media, and content campaigns. Led successful e-commerce and lead generation campaigns, improving online visibility and conversion rates. Conducted competitor and market analysis to inform campaign strategy. Coordinated remote and on-site teams to deliver marketing initiatives on time and within scope.

Managed Facebook Ads and Google Ads campaigns for B2B and B2C audiences, improving lead quality and acquisition cost. Implemented SEO strategies to grow organic traffic and strengthen brand presence in a competitive market. Used analytics and reporting tools to guide campaign optimisation and decision-making.

Improved client website rankings through on-page and off-page SEO strategies. Conducted keyword research, competitor analysis, and performance tracking. Supported senior marketers with SEO audits and optimisation plans.