hallowedjuan

Led product-driven digital marketing initiatives by combining search intelligence, user research, and product analytics to drive acquisition, activation, and platform engagement. - Spearheaded data-driven marketing initiatives connecting search demand, user intent, and product workflows, increasing organic CTR by 27.6% across priority landing pages - Conducted 145+ in-depth interviews with enterprise and power users, translating insights into product and marketing strategy improvements - Collaborated with product and engineering teams to launch new growth-focused features, improving feature adoption by 34.4% - Built experimentation frameworks tracking CTR, CAC, MAU, DAU, reducing customer acquisition cost by 18.9% - Integrated marketing analytics with product data to identify scalable growth opportunities, contributing to 21.1% MAU growth - Developed advanced dashboards combining performance marketing and product usage signals, improving decision-making speed by ~40.9%

Scaled global digital marketing strategy across product, content, and data teams to increase acquisition, engagement, and conversion performance for enterprise clients. - Led a team of 21+, increasing marketing execution efficiency by 32.4% through automation and data-driven prioritization - Scaled acquisition through technical optimization, content expansion, and channel strategy, improving overall performance - Built marketing frameworks for high-intent audience targeting, increasing engagement by 19.7% - Coordinated cross-functional teams to align marketing strategy with product and data insights - Implemented performance dashboards and attribution models, improving conversion efficiency by 23.9% - Led large-scale optimization initiatives across priority campaigns, achieving 53.8% improvement in marketing ROI

Led international digital marketing expansion initiatives focused on market penetration, acquisition growth, and scalable marketing systems. - Adapted marketing strategies for international and multilingual markets - Developed and executed global marketing strategies, contributing to a 57.7% increase in market penetration - Conducted deep market, keyword, and competitor analysis to identify high-growth opportunities - Managed a $28M marketing budget, improving allocation efficiency and increasing cost-efficiency by 33.4% - Built reporting frameworks to track campaign performance, traffic growth, and multi-market KPIs - Strengthened client relationships through measurable performance, contributing to 39.8% growth in long-term partnerships