halollll

Content & Brand Director

 

Content & Brand Director with 5+ years in video production and brand content management. Led projects for top-tier clients including Geely, Zeekr, Porsche, Mercedes-Benz, and Alibaba. Managed a team of 11 and delivered campaigns with 10M+ views.

Currently transitioning into the Web3 space — active crypto trader (OKX VIP2) with hands-on experience in DeFi protocols, derivatives trading, and on-chain analytics. Proficient in AI-powered creative tools (Runway, Kling, Midjourney) for rapid content production.

Looking for remote or Asia-based roles in content creation, brand marketing, or community growth within a Web3 project. Bringing a unique blend of storytelling, production expertise, and genuine crypto enthusiasm. 


Experience: 5 years

Yearly salary: $72,000

Hourly rate: $35

Nationality: 🇨🇳 China

Residency: 🇨🇳 China


Experience

Project Director
Zhejiang Kuangkuanggan Cultural & Creative Co., Ltd.
2023 - 2026
• Led full-cycle brand promotional video production for automotive, tech, and government sectors; served clients includin g Zeekr, Geely, Leapmotor, and Quectel Communications • Managed an 11-person team (directors, camera operators, post-production editors); oversaw end-to-end project flow: r equirements > creative proposal > shoot > post-production > client delivery • Established standardized project management system: vendor resource pool, labor cost accounting, quality review wor kflow — ensuring delivery quality and cost control • Coordinated across clients, internal creative team, and external vendors to ensure project quality, timeline, and budget targets were consistently met • Delivered 50+ projects with 80%+ client renewal rate and consistently high satisfaction scores • Deeply involved in business development and client relationship management, driving steady year-over-year revenue growth
Content & Distribution Lead
Hangzhou Asian Games Short Video Project
2022 - 2023
Led creative planning and full-cycle execution of Asian Games themed short videos; single Douyin video surpassed 1.5M views. Achieved 100M+ total impressions across platforms; content was reposted by CCTV News, People's Daily, and Zhejiang TV. Hands-on involvement from topic selection, scriptwriting, storyboard design through shoot execution — precisely aligned with trending topics and public sentiment.
Project Director
Zhejiang Lubo Culture & Communication Co., Ltd.
2020 - 2021
Participated in pre-production planning and on-set shooting for corporate promotional films and government presentation videos. Assisted directors in developing shooting schedules, on-site coordination, and post-production workflow management. Independently handled partial camera work and footage organization; developed comprehensive production perspective and on-set adaptability.
Camera Operator
Hangzhou Wenguang United Advertising & Media Co., Ltd.
2019 - 2020
Executed full production workflow for automotive TV programs; accumulated specialized documentary production experience. Assisted camera team with equipment setup, on-site shooting, and footage management.

Skills

brand-designer
brand-marketing
video
video-creator
marketing
english
chinese-mandarin