harrysmall

Lead the marketing operations function, building and supporting the marketing technology stack. Support the execution of the marketing plan aligned with company objectives. Define goals and KPIs for all marketing programs. Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company. Develop and maintain a high-quality database through data enrichment, lead scoring and segmentation. Continuously support and drive improvement entire suite of digital channels for the company: Paid Media, Social, Email Marketing, Events, SEO, Website, etc. Manage the marketing operations budget for tools and oversee outside agencies.

Connect disparate martech systems (Calendly, Adwords, SFDC, GA. Go2Webinar, Elasticsearch etc.) with Marketo including building out the programmatic marketing piece to automate and optimise PPC. Design, implement and maintain lead scoring and routing processes measured by B2B and product-growth attribution models. In tandem with digital and growth marketers, build testing and optimisation processes for web dev, SEO, PPC and email. Tactical Campaign builds from nurture journeys to event/webinar flows to simple batch and blast.

Develop frameworks, processes and best practice for digital marketing technology. Develop detailed briefs and campaign workflows. Map content requirements to the campaign plan, guiding the production of landing pages, emails and form templates. Work with marketing managers to develop marketing templates, lead scoring, nurture, and email marketing campaigns. Ownership of marketing database to develop processes and best practices to optimise audience segmentation. Work with sales ops to develop sales and marketing attribution. Train and upskill team in CMS use and Marketo fundamentals.

Maintaining, optimising and executing multi-channel marketing automation campaigns across EMEA region. Developing and optimizing marketing processes such as attendee reconciliation, real time alerts for sales team at events, audience Q&A services, webhooks and API builds with webinar platforms. Design and implementation of entirely automated active use and MQL acceleration campaigns with entirely dynamic email content. Automation of marketing stakeholder processes.

General marketing dogsbody: batch and blast email marketing, print advertising and manual design, web design, releases for all platforms and press.

Tutorials, copy and in-application.