harshita

Spearheaded the end-to-end build and launch of Yral’s iOS & Android apps — an AI-first social video platform with game mechanics to boost engagement. Designed & deployed Smily Game and Hot or Not, where users play interactive games over short videos using SATs tokens; drove 3× session time increase. Launched icpump.fun, a token-minting platform that enables users to create meme coins in <5 seconds; hosted 5K+ tokens on ICP blockchain. Integrated analytics stack (Mixpanel, GA, Firebase) to track user funnel, retention cohorts, and feature adoption.

Owned the full product lifecycle of a real-money gaming app built in React Native, scaling from concept to ₹80L daily revenue and 30K DAU. Defined roadmap, UX flows, game loops, monetization models, and conversion funnels for 5 Rummy apps — leading to 15% reduction in table drop-offs and 1.5× lift in player CPT. Collaborated across engineering, growth, content, and compliance teams to stabilize tech architecture, optimize retention, and enable long-session play (avg 3 hrs/day). Built dashboards, ran A/B tests, and generated insight reports to drive strategic GTM and growth decisions.

Launched Swiggy's Staples Plus B2B procurement app, integrating 3rd-party suppliers via APIs and managing 720+ SKUs for restaurant partners. Designed and deployed intelligent discounting engine for 1.2L restaurants — resulting in reduced cash burn and improved ROI on marketing spend. Built and tested a self-serve platform for restaurants to create targeted discount campaigns using behavioral segmentation.

Delivered strategic analytics and go-to-market execution projects for Fortune 500 pharma clients across 3 regions. Built revenue forecasts, market models, and segmentation plans for 30+ brands — leading to 10% increase in commercial margin for clients.