haxan401

Wrote and delivered numerous email marketing campaigns for Upland partnerships with FIFA, NFLPA, and more. Social media content creator for X including Blockchain memes and on-brand deliverables. TikTok writer and host of “Spooky Ass Places” which delivered the overall highest engagement of any community content. Increased overall engagement by 370% across social media and email campaigns.

Created monthly content across all social media channels for NERF, Transformers, Hasbro Pulse, My Little Pony, and Hasbro Gaming (including Monopoly), increasing overall engagement by 250% and overall followers by more than 2 million. Writer & editor for all Amazon.com ECOMM assets and digital packaging copy of over 500 Hasbro products ranging from PlaySkool to Transformers. Located, created, and responded to real-time opportunities for cross-brand communication as well as responding to pop culture and Internet trends. Writer and co-producer for Hasbro PulseCon, which became the single highest ECOMM event in the company’s history, with dialogue written for/performed by top-tier talent such as John Cena, Tenacious D (Jack Black), and Jackie Jennings (SyFY Channel). Writer and conceptual lead on all Hasbro Pulse fan experiences and digital content. Revamped the overall model of Hasbro Pulse, evolving it from a checklist to a full-fledged brand, collaborating with numerous cross-functional teams (brands, legal, etc.) to build Hasbro Pulse into an ECOMM juggernaut for collectors. Writer and director of all HasLab (Hasbro crowdsourcing) digital video assets including HeroQuest, Transformers Unicron, and Marvel Sentinel.

Assisted in the development of creative strategy, direction, and written copy/scripts for short-form content, television commercials, and interactive digital videos for major brands such as Transformers, GI JOE, Monopoly, Snake Eyes, Scrabble, and Mighty Morphin Power Rangers. Collaborated cross-functionally with art directors, creative directors, brand managers, and the Hasbro legal team for script approval of all corporate non-broadcast and social digital content. Directed and monitored voiceover sessions for broadcast and social media videos. Oversaw creative execution on set, providing creative solutions to issues and offering on-set direction. Collaborated with post-production teams to ensure the highest quality MSA and social media videos reach the consumer.

Developed instructions and optimized packaging copy for Transformers products. Developed creative strategy, direction, and written copy/scripts for short-form content and interactive digital videos for brands including Transformers, My Little Pony, Littlest Pet Shop, Elmo Toys (Sesame Street), Spider-Man (Marvel Entertainment) online and for the Hub TV network. Created copy for Digital Asset Delivery (D.A.D.), including instructional and demo videos about upcoming toy lines for Amazon.com, Toys“R“Us, and other major retailers of Hasbro products, increasing B2B sales by 300%. Liaised with the Hasbro brand and legal team for script approval of all corporate non-broadcast and digital content. Monitored voiceover sessions, on-set production, and provided creative solutions for any issues that arose during production and/or post-production.

Directed and/or served as cinematographer for broadcast and online video content for dozens of Hasbro properties, including: Marvel Power Webs Spider-Man Demo Videos for full toy line, Marvel Web Connect Spiderman commercial, My Little Pony Princess Twilight Sparkle and Princess Lilly commercial, Playskool’s Big Hugs Elmo commercial and Toy Fair videos, Baby Alive Make Me Better commercial. Assisted Hasbro’s production manager in all daily activities, including updating and solidifying rate cards, booking production crews, gear allocation, and scheduling. Managed a team of department interns to renovate the production studio, provide on-set direction, clerical organization, and other duties.