heidialexandria

Led full-cycle content execution for SmartCon 2025 including Chainlink’s first multi-platform livestream (5.7M+ viewers) and coverage of 27+ panels + VIP events Co-led social coverage of global activations, including the SmartCon Scavenger Hunt across 8 cities Produced Chainlink’s first 24-hour livestream for the Chainlink Rewards launch Managed timely coverage for major events (e.g., Sibos, SmartCon) & key executive engagements Drove platform growth in 2025: X +11%, YouTube +12.4%, LinkedIn +25.4% Launched and grew TikTok + Instagram to 10K+ followers under 7 months (organic) Supported institutional and ecosystem announcements with partners: Mastercard, UBS, SWIFT, S&P Global, J.P. Morgan, Base, BNB Chain, Aave, Solana, Lido, and more

Led 10+ global campaigns generating 22M+ impressions and 6M+ engagement Spearheaded the Alpine F1 + Pierre Gasly social partnership, achieving 83M+ impressions Owned channel growth for LinkedIn; delivered 12M+ impressions & 750K+ engagement organically Led GTM support for product launches across global markets Delivered end-to-end social coverage for major global events across local and global channels, including Binance 6YA and seasonal campaigns Spearheaded the planning and execution of Binance Singapore Week (ETH SG, Token2049, SG F1 GP) Owned @Web3WithBinance handle as key liaison across BUs for content, launches, and campaigns

Successfully spearheaded recruitment operations for Jump Singapore in a team of 2 and exceeded hiring targets for every business unit Orchestrated impactful global hiring and talent development by collaborating closely with senior management Organized 7 high-profile recruiting events, involving key external partners and stakeholders Drove expansion of recruitment efforts into the Hong Kong market, strategically positioning the firm ahead of competitors through meticulous research initiatives and outreach

Led content curation and ideation for Bybit’s social media spaces (X, Instagram, Facebook) Led multi-platform, multi-market social campaigns, growing X by 300% and IG by 100% Contributed to a combined social presence of 1.2M followers Led cross-functional execution of major global campaigns, including the World Series of Trading. Executed social strategy and execution for global brand partners such as Red Bull Racing, Borussia Dortmund, Argentina Football Club, NAVI, Alliance, Astralis, and Virtus Pro. Co-led the monthly #AskBybit – Backstage with Ben AMA series with the CEO and Product Head across X and YouTube Led cross-team communications to produce a multi-platform series of educational content