henrimupe

As the Marketing Assistant to the Chief Marketing Officer at Legacy Lifestyle, a leading loyalty rewards programme in South Africa, I played a key role in supporting the marketing department's strategic and operational initiatives. My work focused on managing digital content, analysing campaign performance, and enhancing client representation across our platform. I worked closely with both internal teams and external partners, contributing to the success of loyalty-driven marketing campaigns aimed at increasing user engagement, reward earning, and redemption. This role strengthened my expertise in content management, data analysis, stakeholder reporting, and campaign strategy within a fast-paced, high-impact environment.