heyley
Data/Strategy Operation
1.背景:7年数据驱动战略运营经验,了解电子商务、广告技术和FM零售行业的运营模式和业务数据逻辑,擅长通过数据建模(客户画像/战略规划/人员效率分析)和系统优化(CRM/自动化仪表盘)实现业务增长。
2、专业技能:能够构建企业级战略模型,明确关键指标,例如
资源转化率和自我扩张比率;独立完成CRM系统升级和自动化仪表盘建设,设计销售效率盈亏平衡模型,精确淘汰低效人员;建立全生命周期客户管理系统,将商业机会冲突减少30%,推动城市业务线季度业绩增长25%。
3.工具应用:精通Tableau/Fine BI数据可视化、SQL、MS Office、Xmind。
4、个人特点:逻辑性强且细致入微,擅长从复杂的业务数据中提取关键指标,以构建可操作的的战略模型;注重结果,以数据为依据进行决策,与各部门高效协作以推进项目,具备强大的自我学习能力,主动拓展AI工具的应用能力,推动智能预测和系统升级,以满足数字化需求。
Experience: 7 years
Yearly salary: $60,000
Hourly rate: $40
Nationality: 🇨🇳 China
Residency: 🇨🇳 China
Experience
Data analyst
Guangzhou Jianshi Information Technology Co., LTD 2025 - 2025
1. User behavior portrait: Based on TikTok background data and third-party tools (such as Mi Youshu), the fan portrait (gender, age, region, active time) is disassembled to assist the team to adjust the direction of content selection. 2. Research on competing accounts: Monitor the operation strategies (topics, update frequency, activity methods) of 3+5 competing accounts every 2 months, output competitive analysis reports, and put forward suggestions for differentiated content. 3. Tracking the effect of delivery: Analyze the ROI (click cost and conversion rate) of dou+ and information flow advertising, and adjust the targeting labels (such as geographic location and interest labels). 4. Operation report: Regularly output the "TikTok Monthly Operation Review Report" and put forward suggestions for strategy adjustment that can be implemented.
Senior Sales and Operations
Youmi Technology Co., LTD 2021 - 2024
1. Data operation: Build business indicator system and phased goals, and track the goals at the same time; independently complete the thematic analysis and research of product design, customer portrait and other modules, and put forward product design ideas or customer expansion suggestions. 2. Strategy operation: Insight into business anomalies, put forward suggestions on business optimization or growth strategies, be responsible for the implementation and review of relevant projects; formulate customer management including business opportunity conflict, resource allocation mechanism; design and promote sales incentive policies. 3. Efficient operations: Build a business visualization dashboard to provide timely and accurate support for management decisions; independently take charge of the upgrade and optimization of the CRM system on the business side, focusing on organized and efficient operations; respond to the business collaboration needs of functional departments such as marketing, finance, and legal; control and manage various expenses or resources on the business side to avoid waste. 4. Customer operation: customer journey design, build the whole process map from clue incubation, business opportunity transformation, customer behavior and repeat purchase; customer classification operation, develop customer value evaluation model, so that customer success department can design customer exclusive service channel.
Data Analyst
Yida Information Technology Co., LTD 2020 - 2021
1. Process processing and analysis: Process and analyze the store and product master data process, connect with P&G sales team and distributors, standardize store and product information, and complete the establishment of new stores and new products according to the established process. 2. System requirement feedback: Timely feedback to system operation and development colleagues about Bugs in the store management system, follow up the progress of Bug resolution, and timely synchronize with system users. 3. System function optimization: In order to make the store master data system better serve users, we propose to optimize some functions of the store master data system and write a requirement document to more efficiently serve users for store master data management. 4. System Operation Manual: independently complete the operation guide for all role users of the master data management system for Procter & Gamble stores, and train users.
Senior Operations Specialist
Guangzhou Branch, Beijing 58 Information Technology Co., LTD 2017 - 2020
1. Data monitoring: Monitor the performance and workload of sales staff in business lines on a daily, weekly and monthly basis. Focus on market and personnel factors to identify the performance weaknesses in the current city, and put forward suggestions for improvement. 2. Customer and Effect Analysis: Analyze new and old customers in different areas within the city. Through customer effect data analysis, identify issues with customer promotions and provide recommendations for improvement. Create benchmark customer cases within the region. Conduct market visits to understand reasons why new customers have not cooperated, and collaborate with marketing and training departments to develop development strategies. 3. Review of urban issues: Comprehensive analysis of performance, resources, personnel and team problems in the urban business line every half month/month/quarter, and propose solutions to the urban supervisor, and formulate goals and plans for the next stage. 4. Formulate operation strategy: formulate monthly sales incentive and assessment plan according to business needs and weaknesses, and formulate activity plan according to user needs and market conditions.
Skills
analyst
visual-basic
english