heyley

Data/Strategy Operation

1. Background: 7 years of data-driven strategy operation experience, understand the operation mode and business data logic of e-commerce, advertising technology and FM retail industry, good at enabling business growth through data modeling (customer portrait/strategic planning/person efficiency analysis) and system optimization (CRM/automation dashboard). 

2. Professional Skills: Capable of building enterprise-level strategic models, clarifying key metrics such as 

resource conversion rates and self-expansion ratios; independently completing CRM system upgrades and automated dashboard construction, designing sales efficiency break-even models to precisely eliminate inefficient personnel; establishing a full lifecycle customer management system, reducing business opportunity conflicts by 30%, and driving a 25% quarterly performance growth in city business lines. 

3. Tool application: Proficient in Tableau/Fine BI data visualization, SQL, MS Office, Xmind. 

4. Personal Characteristics: Logical and meticulous, good at extracting key indicators from complex business data to build actionable strategic models; results-oriented, data-driven decision-making, efficient collaboration with various departments to advance projects, strong self-learning ability, proactive expansion of AI tool application capabilities, driving intelligent prediction and system upgrades to meet digital needs.


Experience: 7 years

Yearly salary: $60,000

Hourly rate: $40

Nationality: 🇨🇳 China

Residency: 🇨🇳 China


Experience

Data analyst
Guangzhou Jianshi Information Technology Co., LTD
2025 - 2025
1. User behavior portrait: Based on TikTok background data and third-party tools (such as Mi Youshu), the fan portrait (gender, age, region, active time) is disassembled to assist the team to adjust the direction of content selection. 2. Research on competing accounts: Monitor the operation strategies (topics, update frequency, activity methods) of 3+5 competing accounts every 2 months, output competitive analysis reports, and put forward suggestions for differentiated content. 3. Tracking the effect of delivery: Analyze the ROI (click cost and conversion rate) of dou+ and information flow advertising, and adjust the targeting labels (such as geographic location and interest labels). 4. Operation report: Regularly output the "TikTok Monthly Operation Review Report" and put forward suggestions for strategy adjustment that can be implemented.
Senior Sales and Operations
Youmi Technology Co., LTD
2021 - 2024
1. Data operation: Build business indicator system and phased goals, and track the goals at the same time; independently complete the thematic analysis and research of product design, customer portrait and other modules, and put forward product design ideas or customer expansion suggestions. 2. Strategy operation: Insight into business anomalies, put forward suggestions on business optimization or growth strategies, be responsible for the implementation and review of relevant projects; formulate customer management including business opportunity conflict, resource allocation mechanism; design and promote sales incentive policies. 3. Efficient operations: Build a business visualization dashboard to provide timely and accurate support for management decisions; independently take charge of the upgrade and optimization of the CRM system on the business side, focusing on organized and efficient operations; respond to the business collaboration needs of functional departments such as marketing, finance, and legal; control and manage various expenses or resources on the business side to avoid waste. 4. Customer operation: customer journey design, build the whole process map from clue incubation, business opportunity transformation, customer behavior and repeat purchase; customer classification operation, develop customer value evaluation model, so that customer success department can design customer exclusive service channel.
Data Analyst
Yida Information Technology Co., LTD
2020 - 2021
1. Process processing and analysis: Process and analyze the store and product master data process, connect with P&G sales team and distributors, standardize store and product information, and complete the establishment of new stores and new products according to the established process. 2. System requirement feedback: Timely feedback to system operation and development colleagues about Bugs in the store management system, follow up the progress of Bug resolution, and timely synchronize with system users. 3. System function optimization: In order to make the store master data system better serve users, we propose to optimize some functions of the store master data system and write a requirement document to more efficiently serve users for store master data management. 4. System Operation Manual: independently complete the operation guide for all role users of the master data management system for Procter & Gamble stores, and train users.
Senior Operations Specialist
Guangzhou Branch, Beijing 58 Information Technology Co., LTD
2017 - 2020
1. Data monitoring: Monitor the performance and workload of sales staff in business lines on a daily, weekly and monthly basis. Focus on market and personnel factors to identify the performance weaknesses in the current city, and put forward suggestions for improvement. 2. Customer and Effect Analysis: Analyze new and old customers in different areas within the city. Through customer effect data analysis, identify issues with customer promotions and provide recommendations for improvement. Create benchmark customer cases within the region. Conduct market visits to understand reasons why new customers have not cooperated, and collaborate with marketing and training departments to develop development strategies. 3. Review of urban issues: Comprehensive analysis of performance, resources, personnel and team problems in the urban business line every half month/month/quarter, and propose solutions to the urban supervisor, and formulate goals and plans for the next stage. 4. Formulate operation strategy: formulate monthly sales incentive and assessment plan according to business needs and weaknesses, and formulate activity plan according to user needs and market conditions.

Skills

analyst
visual-basic
english