Growth and community strategist with 6+ years of experience scaling Web3 ecosystems through community-led growth, narrative-driven campaigns, and ecosystem engagement. Over the past years, I have worked with global technology projects, building and activating digital communities around emerging products across different lifecycle stages, from early launches to post-TGE ecosystems. This means designing growth initiatives, creating narratives that make complex ideas accessible, and building engagement systems that turn curious users into active participants. Supported 20+ Web3 and fintech projects, building ambassador programs, KOL campaigns, and participation systems that bridge the distance between complex technologies and the people who use them. My experience sits at the intersection of growth strategy, product marketing, community development, and ecosystem expansion.
Experience: 7 years
Yearly salary: $60,000
Hourly rate: $25
Nationality: 🇧🇷 Brazil
Residency: 🇧🇷 Brazil
Experience
Web3 Content Strategist
Mode Network 2023 - 2024
Designed localized marketing strategies and content initiatives aimed at expanding awareness and adoption of the Mode ecosystem within the Brazilian and broader LATAM Web3 community. Hosted online events, workshops, and educational sessions introducing new users to the protocol; built relationships with community leaders, creators, and regional ecosystem partners to grow the project's presence.
Marketing Manager
Nftfy 2022 - 2023
Identified and developed strategic partnerships with companies and ecosystem participants, contributing to the first commercial integrations and early adoption of a Web3 real-world asset tokenization platform. Conducted pitch meetings and negotiated partnership terms with companies and individual investors, translating complex blockchain infrastructure into accessible business opportunities. Created educational content and hosted virtual events to help potential clients understand the platform's practical applications and support the onboarding of new partners.
Head of Marketing (Multiple Protocols)
Multiple DeFi Protocols 2020 - 2021
Managed marketing teams of 20+ contributors across multiple countries, coordinating content, community, and partnership initiatives for AMMs, NFT platforms, and metaverse projects during DeFi Summer. Grew communities from 0 to Telegram groups exceeding 500,000 members, building large early adopter ecosystems around newly launched protocols through targeted campaigns and influencer-driven outreach. Led marketing for Token Generation Events that collectively raised over $30M; negotiated KOL campaigns, paid media placements, and cross-exchange promotional activations around token listings.
Senior Content Editor
Rock Content 2019 - 2020
Produced and edited high-quality content across articles, blog posts, social media, infographics, and video scripts, aligned with inbound marketing strategies for a diverse portfolio of global clients. Ensured editorial quality and strategic alignment with broader marketing objectives; mentored writers and coordinated collaborative workflows within distributed content teams.
Director of Photography / Video Production
Conspiracao Filmes 2012 - 2019
Contributed to high-profile audiovisual productions at one of Brazil's leading film and TV companies, an Academy Award-winning studio. Led cinematography and visual production for recurring corporate projects including FCA TV (Fiat Chrysler Automobiles), collaborating with directors and creative teams on script interpretation and visual storytelling.
Skills
business-development
community-manager
content-marketing
growth-marketing
marketing-specialist
marketing
