hitrai007

I led Intract’s global marketing function across growth, brand, community, B2B, content, and partnerships, and later drove the strategic rebrand into Bantr, the first InfoFi (Mindshare-to-Impact) engine. My mandate spanned scaling user acquisition, building enterprise partnerships, and expanding creator-led growth, positioning the company as a key player in the Web3 and blockchain ecosystem. During my tenure, I scaled the platform to 6M+ users, 1M+ followers on X, and over $4M in revenue without reliance on paid performance marketing. I also drove the Authena (Proof of Humanity) rebrand, repositioning the product into Web3’s leading decentralized sybil-resistance and identity layer, reaching 1M+ verified users and ~$50K MRR. Key Highlights: • Launched and scaled flagship Web3 products: Authena (1M+ verified users), BallE AI agent (~2,500 DAU), and TonTon mini-app (600K+ Telegram users). • Built and managed a KOL network of 2,000+ blockchain creators and influencers, powering decentralized, creator-led growth at scale. • Spearheaded marquee campaigns & partnerships: • Bantr × Morph — $500K prize pool in Morph tokens • Ensured Bantr consistently ranked in Kaito’s Top 50 mindshare leaderboard, strengthening visibility and adoption across the Web3 landscape. • Led B2B go-to-market for decentralized questing, onboarding 300+ blockchain projects/month and launching 100+ campaigns/month via self-serve tooling. • Represented the brand globally at Web3 and blockchain conferences in Austin, Dubai, Singapore, Brussels, Denver, and Bangalore. • Oversaw user support operations, maintaining ≥90% CSAT across all touchpoints. I led Intract’s global marketing function across growth, brand, community, B2B, content, and partnerships, and later drove the strategic rebrand into Bantr, the first InfoFi (Mindshare-to-Impact) engine. My mandate spanned scaling user acquisition, building enterprise partnerships, and expanding creator-led growth, positioning the company as a key player in the Web3 and blockchain ecosystem. During my tenure, I scaled the platform to 6M+ users, 1M+ followers on X, and over $4M in revenue without reliance on paid performance marketing. I also drove the Authena (Proof of Humanity) rebrand, repositioning the product into Web3’s leading decentralized sybil-resistance and identity layer, reaching 1M+ verified users and ~$50K MRR. Key Highlights: • Launched and scaled flagship Web3 products: Authena (1M+ verified users), BallE AI agent (~2,500 DAU), and TonTon mini-app (600K+ Telegram users). • Built and managed a KOL network of 2,000+ blockchain creators and influencers, powering decentralized, creator-led growth at scale. • Spearheaded marquee campaigns & partnerships: • Bantr × Morph — $500K prize pool in Morph tokens • Ensured Bantr consistently ranked in Kaito’s Top 50 mindshare leaderboard, strengthening visibility and adoption across the Web3 landscape. • Led B2B go-to-market for decentralized questing, onboarding 300+ blockchain projects/month and launching 100+ campaigns/month via self-serve tooling. • Represented the brand globally at Web3 and blockchain conferences in Austin, Dubai, Singapore, Brussels, Denver, and Bangalore. • Oversaw user support operations, maintaining ≥90% CSAT across all touchpoints. Skills: Business Strategy · Influencer Marketing · Online Advertising · Team Management · Marketing Strategy · Marketing Leadership · Leadership · Strategic Leadership

I served as Vice President of Marketing at Astrotalk, India’s leading online astrology platform with 60M+ users across 60+ countries and a network of 15,000+ verified astrologers. I was responsible for driving customer acquisition, brand building, influencer marketing, and international expansion, while leading a 15+ member team. During my tenure, I managed a ₹180 Cr+ ($22M+) annual marketing budget, scaling revenue from ₹270 Cr to ₹600 Cr ARR ($72M+) and delivering ₹100 Cr+ ($12M+) in PAT. I also spearheaded international growth into the US, UK, Canada, UAE, and Australia, which contributed 30%+ of daily revenue. Key Highlights: • Designed and executed integrated performance, brand, and product marketing strategies that drove profitability and global reach. • Built and scaled dedicated Influencer & Celebrity Marketing teams, collaborating with 15+ Bollywood celebrities and 100+ digital creators, reducing CAC by 20%. • Drove international expansion campaigns that positioned Astrotalk as a category leader in multiple geographies. I served as Vice President of Marketing at Astrotalk, India’s leading online astrology platform with 60M+ users across 60+ countries and a network of 15,000+ verified astrologers. I was responsible for driving customer acquisition, brand building, influencer marketing, and international expansion, while leading a 15+ member team. During my tenure, I managed a ₹180 Cr+ ($22M+) annual marketing budget, scaling revenue from ₹270 Cr to ₹600 Cr ARR ($72M+) and delivering ₹100 Cr+ ($12M+) in PAT. I also spearheaded international growth into the US, UK, Canada, UAE, and Australia, which contributed 30%+ of daily revenue. Key Highlights: • Designed and executed integrated performance, brand, and product marketing strategies that drove profitability and global reach. • Built and scaled dedicated Influencer & Celebrity Marketing teams, collaborating with 15+ Bollywood celebrities and 100+ digital creators, reducing CAC by 20%. • Drove international expansion campaigns that positioned Astrotalk as a category leader in multiple geographies. Skills: Business Strategy · Customer Acquisition · Communication · Influencer Marketing · Executive Leadership · Operational Strategy · Marketing Leadership · Strategic Leadership · Design

I led growth and marketing at Virohan, a healthcare-focused edtech platform backed by Rebright Partners, Blume Ventures, and Elea Foundation. My role spanned performance, brand, and product marketing across digital and offline channels, while owning the full acquisition funnel and driving revenue milestones. Over the course of a year, I scaled monthly revenue from ₹19 Lakhs to ₹73 Lakhs ($23K → $88K), peaking at ₹1.07 Cr ($129K) in September 2022. I delivered ₹16.6 Cr ($2M) in revenue within 10 months, reduced CAC from 21.4% to 10.2%, and contributed significantly to Virohan’s $7M pre-Series B fundraise in Dec 2022. Key Highlights: • Reduced Cost per Lead from ~₹700 to ~₹40, scaling paid campaigns across Facebook & Google. • Launched 5 new campuses and secured 4 university tie-ups across Mumbai, Gurugram, Punjab, Bangalore, and Raipur. • Drove organic scale: increased SEO traffic from 5K to 35K/month via 110+ blog articles, contributing 10% of revenue. • Built and led Social Media, ORM, and Design teams; ORM channel contributed 20% of revenue, and Instagram scaled from 800 to 5,000 followers. I led growth and marketing at Virohan, a healthcare-focused edtech platform backed by Rebright Partners, Blume Ventures, and Elea Foundation. My role spanned performance, brand, and product marketing across digital and offline channels, while owning the full acquisition funnel and driving revenue milestones. Over the course of a year, I scaled monthly revenue from ₹19 Lakhs to ₹73 Lakhs ($23K → $88K), peaking at ₹1.07 Cr ($129K) in September 2022. I delivered ₹16.6 Cr ($2M) in revenue within 10 months, reduced CAC from 21.4% to 10.2%, and contributed significantly to Virohan’s $7M pre-Series B fundraise in Dec 2022. Key Highlights: • Reduced Cost per Lead from ~₹700 to ~₹40, scaling paid campaigns across Facebook & Google. • Launched 5 new campuses and secured 4 university tie-ups across Mumbai, Gurugram, Punjab, Bangalore, and Raipur. • Drove organic scale: increased SEO traffic from 5K to 35K/month via 110+ blog articles, contributing 10% of revenue. • Built and led Social Media, ORM, and Design teams; ORM channel contributed 20% of revenue, and Instagram scaled from 800 to 5,000 followers. Skills: Business Strategy · Customer Acquisition · Communication · Influencer Marketing · Executive Leadership · CMO management · Operational Strategy · Marketing Leadership · Strategic Leadership · Design

Fitso by cult.fit logo Head of Marketing and Design Head of Marketing and Design Fitso by cult.fit · Full-timeFitso by cult.fit · Full-time May 2019 - Apr 2022 · 3 yrsMay 2019 to Apr 2022 · 3 yrs Gurugram, Haryana, India · On-siteGurugram, Haryana, India · On-site I led marketing and design at Fitso, a tech-enabled fitness and sports platform that was acquired by Zomato in 2021 and later integrated into cult.fit. I managed a 9-member team spanning brand, performance, product marketing, and creative, while owning key growth metrics across digital and offline channels. During my tenure, I scaled monthly revenue from ₹14 Lakhs to ₹2.13 Cr ($17K → $256K) over three years, reduced CAC by 35%, and improved ROAS by 60%. I also spearheaded Fitso’s post-acquisition rebrand, positioning it as a premium urban fitness offering, and collaborated with product and tech teams to launch the Fitso iOS and Android apps. Key Highlights: • Built and scaled the performance marketing function across Facebook, Instagram, Google Ads, and programmatic platforms. • Led offline acquisition initiatives through School Contact Campaigns and roadshows across 50+ schools. • Drove Fitso’s rebranding and repositioning post-Zomato acquisition, aligning messaging to target premium urban users. • Owned core growth KPIs including CAC, ROAS, activation, and retention across metro and Tier-1 markets. I led marketing and design at Fitso, a tech-enabled fitness and sports platform that was acquired by Zomato in 2021 and later integrated into cult.fit. I managed a 9-member team spanning brand, performance, product marketing, and creative, while owning key growth metrics across digital and offline channels. During my tenure, I scaled monthly revenue from ₹14 Lakhs to ₹2.13 Cr ($17K → $256K) over three years, reduced CAC by 35%, and improved ROAS by 60%. I also spearheaded Fitso’s post-acquisition rebrand, positioning it as a premium urban fitness offering, and collaborated with product and tech teams to launch the Fitso iOS and Android apps. Key Highlights: • Built and scaled the performance marketing function across Facebook, Instagram, Google Ads, and programmatic platforms. • Led offline acquisition initiatives through School Contact Campaigns and roadshows across 50+ schools. • Drove Fitso’s rebranding and repositioning post-Zomato acquisition, aligning messaging to target premium urban users. • Owned core growth KPIs including CAC, ROAS, activation, and retention across metro and Tier-1 markets. Skills: Business Strategy · Customer Acquisition · Communication · Influencer Marketing · Executive Leadership · CMO management · Operational Strategy · Marketing Leadership · Strategic Leadership · Design

Led growth, marketing, creative, and communications at Inshorts, scaling the app’s user base from 3M to 11M while cutting acquisition cost by 60%. Drove campaigns across digital and offline media with Facebook India and Twitter India (Komli). Key highlights: • Launched Inshorts TV commercials, including a campaign with director Gajraj Rao. • Revamped social channels (Facebook, Twitter, Instagram, LinkedIn), crossing 1M+ followers. • Designed & executed creative ad scripts, messaging, and national polls published in major newspapers. • Co-founded the Inshorts Inclusive Program to drive campus-level adoption. • Contributed to the company’s recognition, including Forbes 40 Under 40 (2018). Led growth, marketing, creative, and communications at Inshorts, scaling the app’s user base from 3M to 11M while cutting acquisition cost by 60%. Drove campaigns across digital and offline media with Facebook India and Twitter India (Komli). Key highlights: • Launched Inshorts TV commercials, including a campaign with director Gajraj Rao. • Revamped social channels (Facebook, Twitter, Instagram, LinkedIn), crossing 1M+ followers. • Designed & executed creative ad scripts, messaging, and national polls published in major newspapers. • Co-founded the Inshorts Inclusive Program to drive campus-level adoption. • Contributed to the company’s recognition, including Forbes 40 Under 40 (2018). Skills: Problem Solving · Business Strategy · Customer Acquisition · Communication · Influencer Marketing · Executive Leadership · CMO management · Teamwork · Operational Strategy · Marketing Leadership · Strategic Leadership · Design

Led the development of an international bank's internet banking product, which utilized the Open Payments Framework (OPF) developed by Clear2Pay. My team successfully delivered products for several banks located in France, Singapore, Japan, and Saudi Arabia. During my time here, I earned the Oracle Certified Associate JAVA SE 7 Programmer certification. I also successfully led and managed a team of developers and collaborated closely with other teams, including Quality Assurance and Business Analysis, to ensure timely delivery of high-quality products. As a Software Developer at FIS Clear2Pay, I had the opportunity to work on innovative products that empowered multinational banks with cutting-edge technology. Led the development of an international bank's internet banking product, which utilized the Open Payments Framework (OPF) developed by Clear2Pay. My team successfully delivered products for several banks located in France, Singapore, Japan, and Saudi Arabia. During my time here, I earned the Oracle Certified Associate JAVA SE 7 Programmer certification. I also successfully led and managed a team of developers and collaborated closely with other teams, including Quality Assurance and Business Analysis, to ensure timely delivery of high-quality products. As a Software Developer at FIS Clear2Pay, I had the opportunity to work on innovative products that empowered multinational banks with cutting-edge technology. Skills: Problem Solving · Teamwork · Strategic Leadership · Design