hoanguyen

Drove brand recognition and user acquisition in APAC, scaling app downloads from 1000 to 10,000+ within one year in the C2C market. Built and nurtured brand love through community-driven campaigns, influencer collaborations, and tailored engagement strategies that boosted retention and loyalty. Supported and facilitated partnerships with major organizations, including Nihon Yusei, Google for Startups, and Swiss Pavilion, strengthening Oyraa’s global credibility. Directed high-level recruitment campaigns to attract senior interpreters, ensuring top-tier service quality on the platform. Spearheaded the design of the operational system and app management workflows, enhancing scalability and efficiency. Standardized company’s marketing and PR processes in Japan align with local culture and compliance while ensuring consistency with global brand identity.

Collected and analyzed market insights to inform the development of the company’s Get-Paid-To platform, contributing to product iteration and feature refinement. Launched multimedia content marketing and influencer-led campaigns across European and North American markets, driving 300% user growth on the platform. Expanded transaction volume to tens of thousands of USD per month, positioning the platform as a strong player in its niche. Crafted a brand and identity system tailored for Western markets, elevating awareness and credibility among target audiences. Applied diverse marketing research techniques, including customer interviews, A/B testing, and behavioral data analysis to uncover actionable insights and guide product-market fit. Partnered with cross-functional teams to optimize go-to-market strategies, balancing creative storytelling with data-driven growth.

Conducted monitoring and analysis of social media content performance across platforms including Facebook, TikTok, and YouTube using respective business suites. Created engaging content for WeXpats Vietnam, including designing, maintaining posting frequency. Coordinated content creation and ensured consistency in brand messaging across various social media platforms.

Managed the sales team to achieve performance targets. Built and managed the marketing department, ensuring effective collaboration and performance. Oversaw the production of advertising publications and TV commercials. Managed and enhanced brand presence on social media accounts. Developed customer data and customer journey frameworks. Expanded new business branches for the company. Managed tourism real estate rentals, maintaining rental sales during the COVID-19 pandemic.

Managed social media accounts to disseminate the company's recruitment information. Provided online consultations to support job seekers. Created engaging content for social media platforms including Facebook, YouTube, and Twitter. Achieved a 200% increase in interactions and contacts via the company's social media channels. Consulted on developing Vietnamese customer profiles and constructing customer journeys for marketing initiatives.