hollycopter

I’m a Web3 and fintech marketing leader with 10+ years of experience in partnerships, ecosystem growth, developer marketing, events, and go-to-market strategy. I specialize in turning complex technology into clear campaigns, valuable partnerships, and programs that drive adoption.

As Director of Marketing and Partnerships and a board member at Detroit Blockchain Center, I connect blockchain companies with founders, developers, universities, policymakers, sponsors, and local communities. My recent work includes launching Detroit’s 2026 builder pipeline with ETH Detroit and Wayne State University, producing ETHConf Pitch Night Detroit, leading The State of Blockchain & AI with Chainlink and CXOMPLEX, and bringing The Digital Chamber’s Policy & Pints program to Michigan.

I’m also the founder of Copter Consulting, where I provide fractional marketing, partnership development, event strategy, and ecosystem support to Web3 organizations. My clients and collaborators have included Sui Foundation, Stand With Crypto Alliance, PizzaDAO, and other teams building across Web3.

Through Access Point Studios, I served as a local operator for World, launching and managing Michigan’s first World Orb location at Great Lakes Crossing. World supported the mall space, printed materials, and activation costs, while our team handled local operations, customer education, marketing, and the in-person verification experience. We provided the human connection between the technology and the public—answering questions, building trust, and turning digital interest into real-world participation.

Previously, I held product marketing and developer ecosystem roles at Figment, Notifi, and Envestnet | Yodlee. I’ve produced more than 15 enterprise hackathons, led major conference activations, created technical and customer content, and supported partner campaigns across Solana, Arbitrum, Avalanche, NEAR, Terra, and The Graph.

I’m strongest where strategy meets execution: developing the message, building the partnership, managing the details, and turning an idea into measurable community and ecosystem growth.