hqin0912

Finance Controller @ L'Oréal | Financial BP @ New Energy Startup - NIO | Finance Expert and Data Analyst @ Alibaba
Phone: +86-18019025673 | Email: [email protected] | WeChat: HQin0912v

2022/04-Present
Finance Expert，Alibaba Cloud International

• Established an integrated marketing expense tracking system for Alibaba Cloud International, achieving refind and detailed budget management and measuring marketing efficiency among overseas regions;
• Managed outsourcing fee for Alibaba Cloud International, evaluating outsourcing capacity and efficiency and formulating cost optimization paths. Implemented overseas service delivery framework procurement, reducing the per-person-per-month price by 15%;
• Structured international service delivery time management data, compared theoretical service labor costs with actual labor costs and formed a baseline judgement of service gross margin.

2018/07-2022/03 
Finance Expert，Alimama

• Finance management for Tmall/Taobao merchant operation.

1. Measured the value of marketing resources invested by merchants, established a marketing expense tracking system for the TOP100 customers on Tmall, the system that included free and paid traffic, and formed automated reports.
2. Developed platform management mechanism for small and medium-sized merchants, set budget plans and financial return indicators to attract millions of new customers to avoid the fragmented traffic patterns in the platform.

• Digital finance management for Tmall/Taobao merchant operation traffic subsidy.

1. Built a monitoring data report system for traffic subsidy of Alimama and digitally managed the subsidy marketing budgets worth over 30 billion RMB.
2. Fully responsible for the traffic subsidy budget management, financial risk management, deferred income recognition. Analyzed the results of traffic subsidy during promotions and provided business decision supports.

• Exploratory analysis for traffic resources on Tmall/Taobao.
• Revenue forecast for Display Ads & Feeds.

2016/02-2018/06
Finance Business Partner，NIO 

• Power Charging Network:

1. Competitor analysis between Power Charging Networks;
2. 1)Define the scope of the business; determine the competitors profiling and key strengths; rate each competitor on each of the key success factors; multiply each cell in the matrix by factor weighting and release the reports in presentation, Competitors includes Tesla, Baic Lifan, Volvo, Denza, Panda and etc.
    
3. Competitor analysis between Power Charging Networks and Petrol Stations

Define the competitor profiling and simulate the cost structure for the sake of service package pricing on the key business factors; release the reports in presentation.
 

1. Mechanism design for the Power Express charging service packages;
2. Financial modeling for Power Charging Networks;

Finish the C-series & D-series financial modeling works per the request of investors, FAs and banks and release the financial reports in presentation.
 

• EV Battery,EV Battery Rental & Energy Storage:

1. Competitor analysis in the area of EV battery, EV Battery Rental & Energy Storage. Competitors includes Tesla, Nissan,Renault, SolarCity
2. Finish the EV battery Rental plans and release the financial reports in presentation;
3. Finish the T-deployed EV Battery value assessment and pricing scenario framework and release the;
4. decision reports in presentation.