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Forged partnerships with Ubisoft, Square Enix, Sega, and Softbank, increasing brand mentions by 2,000%. Designed GTM strategy for a blockchain-based casino game. Led the strategy and execution for launching a high-impact NFT marketplace, including GTM planning, user acquisition, and ecosystem development. Spearheaded the launch of the MICA-compliant EUROi stablecoin and a regulated RWA platform.

Led a full-scale rebrand & GTM strategy, positioning Ankr as an industry leader in blockchain interoperability. Established Ankr Academy, launched developer hackathons, and initiated a $5M dev grant program. Scaled community engagement to 200K+ members and onboarded 25K+ paying developers within six months.

Oversaw marketing & data science, scaling the team to 25 professionals. Achieved $1.5B FDV, improved KYC completion by 42%, and boosted AUM by 300%. Executed a global PR strategy resulting in 1,000+ press mentions.

Optimized app tracking and user onboarding, increasing first-time deposits by 12x. Created automated pipelines to expand institutional investor accounts by 200%.

Refined Dolby’s global GTM strategy for Dolby Atmos, Dolby Voice, and Dolby.io. Developed Dolby’s first AI-powered chatbot for enhanced customer segmentation.

Led the development of Adobe’s first mobile subscription model, generating $40M+ ARR. Designed and launched the Authentic HDR campaign for Lightroom Mobile, increasing media coverage by 300%. Contributed to Adobe Sensei’s GenAI pilot initiative.

First marketing hire; built and led a 12-person team. Achieved 100M+ installs through industry-leading SEO and ASO strategies. Developed a scalable growth framework instrumental in preparing the company for a successful IPO.

Developed multivariate testing strategies for Need for Speed, optimizing digital conversions. Implemented SEO enhancements that saved $250K/month in paid search costs.