iamumariftikhar

Senior Manager Marketing Operations (Title At Magnus: Chief Operating Officer)

This is how I sum up what I do for a living. I’ve been making people fall in love with brands, agencies win new business, and build trust with clients for a decade. Period. Exclamation point. 

I’m a full-time marketer and I help businesses of every vertical grow, 365 days a year. Over the years, I've built my portfolio by working with big names like Visa, Zoom, Daraz, Huawei, Proton, Roche, Loackers, Searle, Edhi Foundation, Engro, Dawlance, Dubai Islamic Bank, Oreo, and many more!

I’d be lying if I say that I’ll do what no one else has ever done before – the difference is that I’m passionate about what I do. The content and strategies I’ve made have reached millions and it’s safe to say that you would’ve consumed my content somewhere and if not then you’ll soon get to. Be it print, web, ad campaigns, or creating a brand identity, I provide creative solutions with measurable results. I help in setting clear goals and plan for the future. I aim to help professionals & small business owners get comfortable & confident in how to use social media marketing tools to build relationships that will support your business goals!

So, if you’re wondering would social media marketing be an effective way to promote your business or which social media channels should you opt for? Are you getting the desired results from your current social media activities? Is your marketing manager doing a good job? And you’re not sure about it? Then you can approach me, and I’ll be happy to assist you.

I also give private business training/lessons for social media marketing – including Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Company Pages, Pinterest, content planning, social media strategy, time management for social media, how to use social media on your smartphone & much more!

Reach out if you want to talk to me about marketing, emerging tech, gaming, or cricket. I’m ready to connect!


Experience: 9 years

Yearly salary: $120,000

Hourly rate: $60

Nationality: 🇵🇰 Pakistan

Residency: 🇵🇰 Pakistan


Experience

Head of Digital Media & Strategy
Runway Pakistan
2019 - 2021
Implemented a streamlined departmental structure, enhancing workflow, communication, and productivity. Spearheaded digital media strategy aligning with business goals, securing partnerships with renowned brands like Pepsi, HBL, IGI Life, Telenor, Toyota, Bonanza, J., Dawn Foods, Isuzu, and more. Conducted comprehensive training sessions for all employees on digital media best practices and tools. Took charge of branding and content creation, overseeing website design, copywriting, and creative direction. Managed sales for both print and digital platforms, cultivating strong relationships with clients and stakeholders, while adeptly negotiating contracts. Monitored and analyzed performance metrics, delivering regular reports to both management and clients. Developed tailored digital media strategies for diverse businesses, aligning with their unique needs and objectives. Successfully led pitch presentations to prospective clients, articulating complex digital media concepts compellingly. Initiated and managed the launch of Runway's digital media division, contributing to revenue growth and diversification of services.
Senior Account Manager
East River
2018 - 2019
Provided comprehensive product and industry knowledge to clients, including renowned brands such as Oreo, Dawlance, Dubai Islamic Bank, Q Mobile, Interwood, Loreal, National Foods, Unilever, Continental Biscuits, and others. Acted as the primary point of contact for clients, responding promptly to their inquiries and concerns. Collaborated with clients to understand their brand, tone, and target audience for social media. Worked with the strategy team to develop a comprehensive social media plan that aligned with client goals. Partnered with the strategy and design teams to develop and implement impactful social media plans aligned with client goals. Monitored and responded to comments and inbox messages on social media platforms. Utilized analytics tools to analyze campaign performance, providing insights and recommendations for optimization. Proactively identified opportunities for upselling and cross-selling, successfully negotiating and closing deals with clients.
Marketing Executive
Envicrete
2017 - 2017
Conducted comprehensive market research to identify target audiences, market trends, and competitors' activities. Developed and implemented strategic marketing plans aligned with business objectives, fostering customer engagement. Created compelling content for diverse marketing channels, such as social media, email campaigns, website copy, and advertising materials. Managed and executed integrated campaigns across various channels, including social media, email, events, and paid advertising. Collaborated with cross-functional teams (sales, product, design) to ensure consistent messaging and branding. Measuring and analyzing campaign performance, leveraging data to optimize campaigns and drive continuous improvement. Pioneered Envicrete's social media presence, successfully launching and managing Facebook & Instagram accounts, significantly increasing brand awareness and customer engagement.

Skills

brand
brand-marketing
content-marketing
digital-marketing
email-marketing
growth-marketing
head-of-marketing
influencer-marketing
marketing
marketing-analyst
marketing-communication
marketing-lead
marketing-manager
marketing-specialist
marketing-strategist
product-lead
product-marketing
strategy
english
hindi
urdu