ibingsan

● Completed Media Masters XVII – accelerated media Graduate Trainee program in September 2023. ● Create digital strategy to achieve clients’ marketing objective across multi-channel and platforms. ● Execute and manage end-to-end digital marketing campaigns from brief response to setting up, pacing, tracking, delivery, and reporting. ● Provide optimization insight and implement changes to ensure campaign KPIs are achieved within media plan effectively and efficiently ● Increased leads conversion by 10% for Gunung Selamat to signed as their franchise ● Analyze campaigns’ performance to gather insights, give recommendation, innovation, and optimization for future campaigns. ● Indirectly manage a team of 8 media buyers across three practices; paid search, paid social, and programmatic buying. ● Clients :KIN, Kopi Kenangan, Joyday, Combiphar, Filma, Gunung Slamat, Timezone, FWD, ABC President, H&M

● Assisted experienced product managers in conducting market research to identify customer needs ● Collaborated with cross-functional teams, including engineering, design, marketing, and sales, to ensure product features are effectively implemented and meet customer needs. ● Designed and optimized SEO-driven website content to improve search rankings and visibility. ● Researched and wrote technical articles on AI, machine learning, and automation trends. ● Collaborated with the development team to align content strategy with brand positioning and product offerings.