ifana

I led the comprehensive development of the product, defining strategies centered on user experience. I was responsible for planning, designing, and implementing digital solutions, from MVP ideation and high-fidelity prototyping to continuous improvement based on user and client feedback. Additionally, I developed the complete brand identity, including logo design, visual style, and merchandising, ensuring coherence between the product and its market positioning.

I co-founded and led the digital product design strategy for our clients, managing multidisciplinary teams and defining the product vision. I designed UX/UI experiences, developed brand identities, and led iteration and continuous improvement processes based on user feedback and data.

I fully developed the UX/UI design of the online course platform, relying on user-centered research to optimize the learning experience. Additionally, I designed graphic pieces for the website and social media, including a digital recipe book and basic video editing for Michelin-starred chefs.

I managed UX/UI design projects, from research to implementation, creating wireframes and prototypes that improved the usability of web and mobile applications.