igors

Web3 Product Design Lead | Crypto UI/UX Design Lead *Redesigned a full Web3 ecosystem for both on-chain and off-chain users, improving usability across desktop and mobile platforms. Delivered high-fidelity prototypes informed by user research, market analysis, and community feedback to ensure product-market fit. *Built and maintained a scalable design system in Figma, leading the end-to-end redesign of a core crypto dApp and consolidating fragmented user flows into a seamless, intuitive experience. *Collaborated cross-functionally with product, development, and marketing teams, delivering 4–5 visual assets weekly for social media. Actively engaged with the crypto community via Discord to iterate on UX based on superuser feedback and ensure continuous improvement.

Web3 Product Design | Crypto UI/UX Design Advisor * Helped improve UI/UX during the rebranding from Matic to Polygon. * Worked closely with Sanket, Arjun Kalsey, and Min Kim.

Web3 Product Design Lead | Crypto UI/UX Design Lead * Sole Product Designer for DuckSTARTER — led the end-to-end design under an intense deadline, independently managing all aspects of the UX/UI process. * Delivered responsive, high-fidelity designs for both desktop and mobile platforms, including fully optimized dark and light mode experiences to improve accessibility and user preference. * Built interactive prototypes to ensure a seamless developer handoff, accelerating the development cycle and minimizing implementation friction.

Web3 Product Design Lead | Crypto UI/UX Design Lead * Crafted Reef’s visual identity from the ground up—designing the logo, establishing a cohesive cross-platform brand, and creating the full design system used across web, product, and marketing. * Played a key role in securing $5M in fundraising within 7 days, through high-impact pitch decks, investor presentations, and a clear, compelling visual narrative. * Owned the end-to-end website design and management, delivering a seamless, conversion-focused experience. Led creative direction for all social media (Twitter, Medium, Telegram), ensuring a strong, consistent brand voice. * Worked closely with the CEO, CMO, and dev teams. Transitioned from Graphic Designer to Web3 UI/UX Designer—leading the interface and experience design for SkinBase (CS:GO item trading) and Sqwid (NFT marketplace with customizable royalty logic).