ihsanprakasa

Customer Journey & Quality Management Leader

Customer Journey & Quality Management leader with 20+ years of experience driving end-to-end customer experience improvement, service quality assurance, policy & process compliance, and cross-functional delivery within telecommunications, government-backed digital transformation, and regulated industries. Proven track record in customer journey mapping, CX measurement, quality audits, UAT leadership, regulatory compliance, and continuous improvement, delivering measurable gains in customer satisfaction, operational efficiency, and service reliability.



Experience: 11 years

Yearly salary: $24,000

Hourly rate: $20

Nationality: ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia

Residency: ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia


Experience

Quality Assurance Specialist (Individual Consultant)
SmartLand Indonesia Project โ€“ Government of Indonesia & World Bank (IBRD)
2024 - 2025
Designed and executed end-to-end testing strategies (functional, non-functional, regression) for national-scale digital land information systems. Developed and maintained test scenarios, test cases, and QA reports, ensuring traceability and audit readiness for World Bankโ€“funded programs. Identified, documented, and tracked software defects and quality gaps, accelerating issue resolution through structured defect management. Implemented continuous quality monitoring frameworks across the development lifecycle, reducing post-release risks. Compiled and standardized QA documentation to support regulatory compliance, project transparency, and stakeholder reporting.
Senior Specialist / Analyst โ€“ Product Policy & Process Compliance
PT Smartfren Telecom
2021 - 2024
Led customer journey design and enhancement for prepaid and postpaid core services, ensuring compliance with internal policies and government regulations. Delivered Quality by Design (QbD) by leading UAT for new and enhanced customer journeys, system rules, notifications, and communication plans. Translated regulatory requirements into system and process specifications, ensuring full alignment with evolving government policies. Acted as key liaison with government institutions, supporting audits, reporting, and regulatory submissions related to marketing products and services. Ensured 100% policy compliance coverage across all core services through continuous review and updates.
Senior Manager โ€“ Customer Journey Management
PT Smartfren Telecom
2015 - 2020
Owned end-to-end Customer Journey Management across all customer lifecycle stages: awareness, purchase, activation, usage, support, retention, and churn. Designed and deployed CX measurement methodologies across multiple channels (call center, digital, retail, social, IVR, self-care). Analyzed customer behavior, complaint patterns, resolution time, and service knowledge to identify root causes and improvement opportunities. Benchmarked customer touchpoints against industry best practices, driving continuous service performance improvement. Presented data-driven CX insights and recommendations to senior leadership, influencing product, service, and channel strategies. Evaluated CX initiatives through pre- and post-launch testing, improving launch quality and reducing service friction.
Senior Manager โ€“ Service Excellence
PT Smartfren Telecom
2014 - 2015
Led service quality audits and customer engagement evaluations across manned and unmanned service channels. Initiated enterprise-wide Customer Journey Measurement programs. Conducted pre- and post-launch audits for customer lifecycle and loyalty programs, improving service readiness and execution quality. Delivered actionable insights to executives, driving service excellence initiatives.
Department Manager โ€“ Service Quality Management
PT Smartfren Telecom
2010 - 2014
Ensured service quality across multi-channel customer care operations through audits, surveys, exams, and performance assessments. Built and maintained KPI dashboards tracking daily to annual service performance metrics. Translated quality findings into executive-level insights to support decision-making and corrective actions.
Section Head โ€“ Quality Management
PT Smartfren Telecom
2007 - 2010
Developed and implemented Quality Assurance and Audit frameworks for customer care operations. Led mystery shopping, interaction audits, transaction reviews, and CSAT surveys. Produced executive dashboards highlighting top issues, trends, and performance risks.
Section Supervisor โ€“ Business Process Development
PT Smartfren Telecom
2006 - 2007
Team Manager โ€“ Business Development Services
PT GREAT (Ganesa Reverse Engineering and Toolmaking)
2005 - 2006
Lead Projects for Client Companies: Quality Management System, Knowledge and skill based HR Management, Engineering design on Plant-Layout
Staff Engineer
MIDC โ€“ Balai Besar Logam & Mesin, Departemen Perindustrian
2003 - 2005
Staff engineer & assistant to AMVTC-MIDC Head: Plan & execute PPIC & Training Program, Provide executive MoM.
Postgraduate Researcher
KBK-Teknik Produksi, Institut Teknologi Bandung
2002 - 2003
Supporting Senior/Lead Researcher on Manufacture/Fabrication consultancy project.
Financial Advisor Apprentice
PT Lippo Bank
1999 - 2000
Learning overall process within Banc Assurance Division, Focus on upselling Banc Assurance Division Product to existing Traditional Banking Product Customer.

Skills

compliance
customer-service
customer-support
quality-assurance
ux-researcher
english
indonesian