ikekemah
Marketing & Growth Leader | Web3, Fintech & Emerging Technology | Brand, Gtm, Content & Community
I’m a marketing and growth leader with 14+ years of experience across fintech, digital assets, Web3, technology, ecommerce and digital platforms. I combine brand, content, communications, product marketing, go-to-market and growth expertise with hands-on experience building audiences, launching products and driving adoption across emerging markets.
My Web3 experience includes marketing and growth work at crypto-focused businesses such as Patricia Technologies and Zabira, where I worked across digital assets, product adoption, customer acquisition, communications and community engagement. I’ve also been actively involved in the African Web3 ecosystem through industry events, speaking engagements and initiatives focused on blockchain adoption, DeFi, digital ownership and ecosystem growth.
I’m particularly interested in the intersection of Web3, AI, Fintech and emerging markets, and in translating complex technologies into clear propositions, compelling narratives and products that people can understand, trust and adopt.
I bring a combination of strategic thinking and hands-on execution, and I’m open to opportunities across marketing, growth, product marketing, communications, community, ecosystem development and strategic growth partnerships.
My Web3 experience includes marketing and growth work at crypto-focused businesses such as Patricia Technologies and Zabira, where I worked across digital assets, product adoption, customer acquisition, communications and community engagement. I’ve also been actively involved in the African Web3 ecosystem through industry events, speaking engagements and initiatives focused on blockchain adoption, DeFi, digital ownership and ecosystem growth.
I’m particularly interested in the intersection of Web3, AI, Fintech and emerging markets, and in translating complex technologies into clear propositions, compelling narratives and products that people can understand, trust and adopt.
I bring a combination of strategic thinking and hands-on execution, and I’m open to opportunities across marketing, growth, product marketing, communications, community, ecosystem development and strategic growth partnerships.
Experience: 11 years
Yearly salary: $60,000
Hourly rate: $30
Nationality: 🇳🇬 Nigeria
Residency: 🇳🇬 Nigeria
Experience
Business Growth Consultant
Ike Ekemah Co. 2026 - 2026
▪ Delivered marketing, growth, and communications projects for businesses across multiple sectors. ▪ Developed brand positioning, GTM strategies, content strategies, SEO frameworks, and digital marketing campaigns. ▪ Created marketing systems and content architectures designed to improve visibility, customer engagement, and conversion. ▪ Supported founders and business teams with market research, campaign planning, and growth initiatives. ▪ Delivered projects for 30+ businesses and engagements across multiple industries.
Head of Marketing
Zabira Digital Services Ltd 2024 - 2025
▪ Developed and executed integrated marketing and communications strategies across brand, digital, content, product, and customer engagement channels. ▪ Led growth campaigns that increased active users by 42% and transaction volume by 35% within six months. ▪ Developed customer-facing messaging, content, and campaigns that strengthened brand positioning and product adoption. ▪ Led product marketing, brand positioning and go-to-market initiatives across acquisition, engagement, and retention. ▪ Managed external communications, PR, thought leadership, and community engagement initiatives. ▪ Built acquisition, retention, and product marketing frameworks across paid media, content, lifecycle campaigns, and customer engagement channels. ▪ Collaborated with product, business, and customer experience teams to translate business objectives into effective marketing programmes.
Digital Marketing Manager
Patricia Technologies 2022 - 2023
▪ Developed and executed digital marketing strategies across acquisition, product marketing, content, social, and performance channels. ▪ Led go-to-market campaigns for new products, contributing to 3,000+ user sign-ups and a 30% increase in trading activity within six months. ▪ Managed ₦100M+ in monthly marketing and media buying spend, optimising channel performance and campaign effectiveness. ▪ Used campaign and customer data to optimise acquisition and conversion performance. ▪ Collaborated with product, business development, and customer service teams to improve marketing execution and customer experience.
Skills
brand-marketing
community-manager
content-marketing
crypto
growth-marketing
head-of-marketing
influencer-marketing
kol
marketing-communication
marketing-lead
marketing-manager
marketing-specialist
marketing-strategist
product-marketing
retention-marketing
seo
smart-contract
vp-of-marketing
marketing
english