ilyaboeing

Head Of Marketing

Two-time CMO / growth leader, 10+ years building marketing orgs and acquisition engines from zero in crypto, fintech, and consumer tech.

Most recently Growth Lead at Zerion (self-custody crypto wallet): ran a 23-channel acquisition test to bring users in at target CAC and scaled an ambassador loop from 0 → ~10% of monthly new users. Earlier, as CMO: cut CAC ~25× and tripled revenue in 3 months (Stry); built a 19-person, 10-function marketing org that tripled revenue and grew +106% YoY (Bang Bang Education).

Specialties: growth/GTM, CAC/LTV & unit economics, performance marketing (paid social/search, ASO/ASA, affiliate, SEO), lifecycle/retention (CRM, cohorts), analytics (GA4, Mixpanel, Adjust/MMP, A/B), brand & community, and AI-native marketing workflows.

Looking for: Head of Marketing → CMO (or senior Head of Growth) at a consumer crypto/fintech company — web3 wallets, crypto cards, stablecoin / consumer DeFi, or exchanges. Remote, Bangkok-based (UTC+7), async-friendly across APAC & global. Let's build the growth engine.

Experience: 11 years

Yearly salary: $156,000

Hourly rate: $0

Nationality: 🌏 Remote

Residency: 🇹🇭 Thailand

Experience

Chief Marketing Officer

Stry

2024 - 2024

• Led marketing as CMO for a consumer product. • Cut CAC ~25× ($2,500 → $100) and lifted conversion from 0.04% → 0.86%. • Tripled revenue in 3 months by rebuilding the acquisition + conversion funnel.

Growth Lead

Zerion

2024 - 2026

• Owned growth & user acquisition for a self-custody crypto wallet. • Ran a 23-channel acquisition test (paid social/search, ASO/ASA, affiliate/CPA, KOL, community) to find the channels that brought users in at target CAC — held CAC efficient through a flat market. • Built and scaled an ambassador/referral loop from 0 → ~10% of monthly new users (peak: 3,000 applications in 72h). • Ran KOL & influencer partnerships across regions. • Built a custom Claude/AI system to process 200 JTBD interviews → evidence-based messaging that lifted end-to-end conversion ~50% (relative). • Stack: GA4, Mixpanel, Adjust (MMP), cohort/retention, A/B testing.

Chief Marketing Officer

Bang Bang Education

2022 - 2024

• Built and led a 19-person, 10-function marketing org from scratch on a ~$360K budget. • Tripled revenue; grew +106% YoY. • Rebuilt core product pages: conversion 0.21% → ~2% (~10×). • Owned brand, performance, lifecycle/CRM, content, and analytics end-to-end.

Skills

bitcoin

brand

cmo

community-manager

digital-marketing

ethereum

executive

growth

growth-marketing

gtm

head-of-marketing

marketing

marketing-communication

marketing-lead

marketing-manager

marketing-strategist

non-tech

product-marketing

solana

english

russian

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