ilyaboeing

Self-custody crypto wallet — web3 consumer fintech · Remote · Built a repeatable acquisition engine in a flat crypto market — ran a 23-channel test (Meta, Apple Search Ads, Google, ASO, Coinzilla, CPA partners) and isolated a channel mix now driving ~20% of new users at target CAC. Stood up the growth analytics and reporting cadence from scratch — GA4, Mixpanel, Adjust/MMP attribution, cohort analysis, and a company-wide OKR system with monthly business reviews — giving leadership the first per-channel read on CAC. Launched an ambassador / community growth loop on X (Twitter) — 3,000 applications in 72 hours, scaling from 0 → 10% of monthly new users at near-zero CAC. Built an AI-native user-research engine: 200 JTBD interviews with crypto users, structured via a custom Claude skill and agents that pressure-test growth ideas against real user data. Used it to shift the funnel from top-of-funnel volume to activated, revenue-generating users through segmentation, cohort analysis, and retention work.

Consumer subscription startup — async coaching · Remote · Inherited a broken funnel and rebuilt onboarding + activation around 50 customer interviews and 20 usability tests — conversion 0.04% → 0.86%, CAC $2,500 → $100. Built GTM, brand and budget from zero and scaled paid acquisition to profitability, tripling revenue in 3 months.

Leading design school in Russia & CIS (EdTech, B2C) · Moscow · As CMO, owned the full marketing function and a ~$360K/year budget, and built and led a 19-person org across 10 functions (performance, brand, lifecycle/CRM, product marketing, SEO, affiliate, partnerships). Tripled revenue over two years to category leadership and launched two new regions, both profitable within 6 months. Earlier, as PMM, built the first conversion-rate-optimization function from scratch (JTBD research, hypothesis scoring, A/B testing) — product-page conversion 0.21% → 2% (~10×), +106% revenue YoY — the result that earned the CMO promotion.

Built two consumer businesses