ilyame1ted

- Embedded marketing lead for early-stage Web3 startups, owning full GTM strategy and multi-channel campaign execution from pre-launch through post-launch phases. - Developed brand positioning, messaging frameworks, and content strategies tailored to each project's target audience and launch stage. - Planned and executed integrated campaigns across social, community, and owned channels; tracked performance and reported on KPIs to founders and cross-functional teams. - Coordinated across marketing, product, and BD teams to ensure campaign alignment with product milestones and launch readiness.

- Drove ~80% audience growth on Bitget Ukraine's flagship channel through integrated content marketing, social media, and influencer campaigns in a constrained wartime market. - Launched and scaled regional social media pipelines from zero: Instagram (1,800+ subscribers) and YouTube (4,000+ followers) via localised content and creator collaborations. - Planned and executed AMA sessions, offline brand events, and educational content programs to drive brand awareness, user onboarding, and retention. - Localised global marketing strategy for EU and CIS audiences; produced regular market and audience performance reports for cross-functional stakeholders.

I started my position as a Community Lead, but after a month, my role shifted predominantly towards marketing. During my tenure, the Crypto Traders League was actively involved in various major DEX activities, which required frequent media planning calls. I managed referral KOLs working with the project, overseeing their posts and scheduling publication dates in alignment with ongoing DEX activities.

Created and managed a comprehensive content strategy to enhance brand presence across various platforms, produced engaging content for social media, blogs, newsletters, and the company website. Also maintained and coordinated the content calendar, ensuring timely delivery and consistency in brand messaging.

Upon joining the project during its preparation for the TGE, I acquired significant experience in various areas, including community growth from the testnet to TGE phases and managing KOL rounds. My role in preparing for the TGE encompassed co-marketing discussions and the management of partnerships and collaborations. I also oversaw KOL activities, including posts, videos, and articles. In addition to these tasks, I designed and implemented an Ambassador Program for the Primex Community.

My main tasks are effective resolution of all customer questions and complaints that come in Telegram, Discord, Facebook, Twitter. I also develop and lead community growth and engagement strategies such as: organize and conduct contests for users, searching for a promotion through Telegram and Twitter publics, appointing AMA Sessions with crypto-influencers, bloggers, etc. Moreover, I wrote and localized articles and reviews about new projects, partners, main crypto-trends.