imthejoan

Provided strong and effective leadership as the Chief Executive Officer. Developed and communicated a clear vision and mission for the organization. Formulated and executed the company's strategic plan, identifying new business opportunities. Ensured compliance with legal and regulatory requirements as part of corporate governance. Oversaw financial performance and made strategic financial decisions, managing budgeting and capital allocation. Monitored and optimized day-to-day operations, implementing policies for improved efficiency. Recruited, developed, and retained a high-performing executive team, fostering a positive corporate culture. Served as the primary spokesperson, communicating with employees, shareholders, and other stakeholders. Identified and mitigated business risks, developing and implementing crisis management plans. Stayed informed about industry trends and emerging technologies, encouraging innovation and technology adoption. Ensured a customer-centric approach to business strategies, maintaining and enhancing customer relationships. Led the company in corporate social responsibility initiatives, ensuring ethical business practices and environmental sustainability. Worked closely with the board of directors, providing regular updates and seeking their input on key decisions. Evaluated and executed mergers, acquisitions, or divestitures in line with the company's strategic goals. Project Leadership – Malaysia’s Metaverse @ Spatial Built 12 Malaysia’s iconic sculpture on Metaverse to allow brands and creators to enter the Metaverse easily. Partner with WebTV Asia, Prodigee Asia and Tourism Malaysia.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motive. - Managed and refined the organization’s social media presence to better achieve brand presence and business objectives. - Analyzing market trends, conducting competitor research and performing market research to find new opportunities. - Build strategic relationships and partner with key industry players, agencies and vendors. - Oversee and approve branding and marketing material such as website, platform UI/UX, social media artworks etc. - Proven in role as community builder, had growth Discord communities in 2months, organic growth with campaign support from zero communities increased to eight hundred communities. Campaign Leadership: Development & Execution of the campaign to increase platform users. - https://colorverse.social total 80 Creators and 3000 users in video monetization platform. (link) - Strategic campaign planning: setting campaign goals & objectives, developing key campaign insights, aligning campaign strategy & tactics. - Briefing & leading teams: Developing a clear communications brief, briefing & alignment of campaign direction with them. - Campaign execution: Development of communication material to launch in multiple channel - Results tracking: Consistent updates of campaign results and contingencies to further drive sales. - Post campaign analysis: Through review of campaign execution and results, what’s working & opportunities, review next steps for future. Project Management: Planning, organizing, and directing the completion of the projects. - Metaverse development in Decentraland and Spatial (https://meta-malaysia.colorverse.social) - Colorverse Tower @ Decentraland (https://meta.colorverse.social) - Built a ready-to-use venue in metaverse allow brands and creators to organize metaverse event in our event space and socialize virtually. - AFO Radio: First Malaysia Online Radio Station into the Metaverse. Allow audience listen to AFO Radio in Colorverse Tower. Enhance brand awareness to global. - BAYC Event: Community event in Colorverse Tower, more than 100 communities show up to interact and join the campaign to win virtual wearable. - Video Platform Project: Malaysia artiste/song-writer Kenny Low latest single. ”It Doesn’t Matter” launched in NFT format allow fans to own and be part of Kenny’s community to grow his music career together. Event Management: Plan and organize the company event. - Presto Color Soft Launch Event at Tiffin at the Yard, Sentul Depot Event objective: To showcase our service that able to help the Creators to grow further in their career. Successful event prepared less than a month: 80 attendees show up including entertainment founders, director and managers, celebrities, KOL and content creator. - Malaysia Metaverse Launch @ ImmerseKL Conference Partnership with Tourism Malaysia, WebTV Asia, and MDEC (Malaysia Digital Economy Corporation) Event objective: . To launch the metaverse and Let’s Go MRXD . Booth to showcase digital to physical metaverse, using VR to experience the metaverse, play mini-games to win physical local brand sponsor products Successful event prepared in less than a month: 200 attendees showed up including Web2 & Web3 media coverage worth more than 1M value, entertainment founders, directors and managers, celebrities, KOLs, and content creators for the press conferences. More than 1000 players attended the metaverse in the first three days.