imthejoan

Combining my experience in the fashion industry along with a methodical flair for data analysis, I constantly strive to create pragmatic yet out-of-this-world ideas to life. While I prioritize the elegant execution of artistic flair above all else, that desire for crafting meaningful beauty is balanced by my understanding that all creativity must ultimately serve the purpose of achieving business objectives in an effective manner.

With that perspective, I not only strive to craft intricately wondrous work, but also overarching strategies tailored to achieve objectives with efficiency, memorability, and success in mind.

Currently, I am full time Web3 with Colorverse as Marketing and Project lead. Colorverse is Asia's community economy builder with an NFT advertising solution that connects brands, creators, and fans, powered by blockchain technology and an ecosystem.

Furthermore, in Web2. I am a shareholder in my former event firm, which host both online and physical events. After that, I personally started my own business to serve brands with retail styling and supplying the interior theme and concept design, as well as interactive display and installation. I sometimes participate in fashion brand photo shoots as well as theme setup and model styling.

Lastly, I am also Malaysia City Leadear for ARC Community. Organise event, gathering the communities in Malaysia to connect, co-create and growth together.