inakiandrade

Designed and implemented link-building strategies for multiple clients including Orange Theory, Hardisder, Outliant.com, and Winona. Supported technical SEO recommendations and audits for Orange Theory’s site, improving crawlability and indexation. Created scalable outreach frameworks later used to build Winona’s Link Building strategy. Collaborated with development and content teams to align SEO objectives with client KPIs.

Top-performing link builder in the team, averaging 20 high-quality backlinks per month and building 400+ backlinks overall. Temporarily managed the outreach team during manager absences, ensuring continuity and performance goals were met. Operated in the highly competitive e-gaming and online gambling market, achieving consistent SEO gains. Supported the launch of multiple U.S. state pages by delivering strong initial backlink boosts to improve rankings. Contributed to Gambling.com’s top 5 keyword rankings across major industry terms, directly impacting organic visibility. Utilized Ahrefs, Google Search Console, and SEMrush to monitor campaign performance and optimize strategy.

Team Captain and mentor for the Account Change Escalation Team. Created a KPI system that improved customer satisfaction and was adopted in training documentation. Served as main point of contact for escalations, leading initiatives that improved internal workflows.

Delivered efficient customer support via live chat for a major sports betting platform. Maintained service quality under high-demand environments.

Provided customer assistance for Target’s U.S. e-commerce operations.