indyr
Bd Manager/ Marketing, Pr & Communication
Results-driven marketing and business development professional with 8+ years of experience in driving growth and brand-building for tech and crypto startups. Proven track record in leading strategic partnerships, affiliate and influencer marketing, and product launches to significantly boost brand visibility and revenue.
As General Manager and Head of Communications and Marketing at a crypto hardware firm, led cross-functional teams (marketing, product development, logistics) and expanded global reseller networks and partnerships with industry leaders. Adept at crafting data-driven marketing strategies (SEO, content, KOL ambassador partnerships,social media) that increase web traffic, sales, and customer engagement and satisfaction.
Active in the cryptocurrency space since 2017, bringing deep industry knowledge and passion for blockchain technology to every project.
As General Manager and Head of Communications and Marketing at a crypto hardware firm, led cross-functional teams (marketing, product development, logistics) and expanded global reseller networks and partnerships with industry leaders. Adept at crafting data-driven marketing strategies (SEO, content, KOL ambassador partnerships,social media) that increase web traffic, sales, and customer engagement and satisfaction.
Active in the cryptocurrency space since 2017, bringing deep industry knowledge and passion for blockchain technology to every project.
Experience: 8 years
Yearly salary: $102,000
Hourly rate: $55
Nationality: 🇳🇱 Netherlands
Residency: 🇳🇱 Netherlands
Experience
Head of Social Media
CRYPTOTAG 2019 - 2022
• Built and managed Cryptotag’s social media presence from the ground up, ensuring content and messaging aligned with overall marketing strategy and brand voice. • Developed and executed content strategies that rapidly grew the online community (grew Twitter/X followers to 30,000+) and boosted engagement across platforms. • Initiated the company’s affiliate and influencer marketing programs, establishing early relationships with key figures in the crypto community to expand reach. • Took on additional responsibilities in a startup environment, including content creation, customer engagement, logistics, product development, paid ads strategy, media buying, pricing strategy, and sourcing and maintaining communications with reseller partners to support sales growth.
Team Captain & Recruitment Manager
F2F Marketing 2018 - 2020
• Led a field sales team (one of 4 team captains in a 55-employee organization), coaching and motivating team members to achieve and surpass sales targets in face-to-face marketing campaigns. • Oversaw recruitment and training of new sales representatives; developed innovative online and offline recruitment strategies to attract talent. • Implemented recruitment and training initiatives that helped scale the company rapidly and contributed to a 20% increase in company size and a 34% increase in sales within 5 months. • Balanced dual roles by remaining hands-on in the field while managing office responsibilities.
Skills
affiliate
business-development
growth-marketing
gtm
head-of-marketing
influencer-marketing
marketing
marketing-communication
partnership
pr
product-manager
product-marketing
seo
english