inkarcerator

Managed creative output for Tiger Crystal 2024 campaign, including digital artwork, registration lists, and translations; coordinated PR event deliverables. Directed social media content execution for PICO, aligning team workflows with client expectations. Oversaw social media content and brand revamp initiatives for Cynclair. Facilitated material deliveries, revisions, and mock-ups for AGC.

Managed regional partnerships for Amazon Prime Video, Warner Bros, Sony Films, Hasbro, and Pizza Hut, supporting campaign strategy and execution. Led brand integrations and product placements for major film releases. Oversaw Pizza Hut SG x Monopoly and Heinemann Duty Free campaigns.

Managed social media strategy and content for VISTA Kids and Le Cordon Bleu Malaysia; supported Premier 4 Him initiatives. Developed and executed monthly content calendars in collaboration with clients, designers, and copywriters. Ran awareness-driven Meta ads (Facebook & Instagram), focusing on reach and engagement. Produced branded video content on-site with chefs and students at Le Cordon Bleu. Led VISTA Kids’ content revamp with internal scripts and scalable production guidelines. Streamlined content creation using ChatGPT and DALL·E; generated structured briefs and visuals.

Client Relations, Media/KOL relations communication, Press release copywriting, Database management