ipunnara

Initially serving as the Marketing Manager for Thailand and Myanmar. I advanced to the role to overseeing SEA performance marketing and cross-departments (BD, product, branding, etc) My main responsibility included development and execution of localized marketing strategies, driving Bitget’s brand visibility and user acquisition through promotions, influencer partnerships, BD, PR, and events. I successfully expanded Bitget’s user base, contributed to revenue growth, and ensured the platform's competitive positioning in Thailand and Myanmar market.

Lead the team in developing marketing strategies and oversee the conception, creation and implementation of promotional content for press, search, social media, display advertising, KOLs management and events. Successfully launched Coinweb token in the end of 2021 and manage all the listing process on multiple platforms. Build strong community and create new approaches to the blockchain space.

Drive the design-to-development-to-delivery plan for marketing campaigns. Strategized the development and implementation of both digital and traditional marketing actions across the twelve brands. Working with the Senior Managers and key brand stakeholders to define the matrix that supports content development and operation.

Led a dynamic marketing team responsible for online and offline marketing activities for Wonderfruit Festival. Overseeing the conceptualization and implementation of marketing campaigns to promote the festival and our partners. Successfully increased festival attendance and brand awareness with over 30,000 attendee in 2019. Raised over $1.7M in partnership and sponsorship. Collaborated closely with internal teams and our partners to understand their marketing objectives and tailored co-marketing concepts to deliver impactful campaigns.

Started from 2016 as Marketing Communication Coordinator and promoted to be Manager in 2017. Manage and maintain relationship with clients. Supporting existing airline clients, formulating strategies, etc.