irfanmukhlis

● Held full creative ownership as co-founder, defined the brand's visual identity, established design systems, and led all content and marketing design initiatives across digital channels. ● Directed the creative development of a flagship book product and accompanying landing page; the launch sold out its first batch within one month and enabled a price uplift from RM 59 to RM 99 for subsequent batches. ● Conceptualised and produced TikTok content that grew the brand's follower count by 56% following a period of extended inactivity, re-establishing audience engagement and brand presence. ● Conducted R&D and defined product specifications for an internal CRM tool, contributing to its development roadmap as a future SaaS offering. ● Provided creative direction for all brand touchpoints including social media, paid content, and product collateral.

● MTHRLABS · July-Sept 2023 - Led the end-to-end website redesign, from initial concept and wireframes in Figma through to development and deployment on WordPress. - Established a responsive, cross-device UI/UX through iterative product review and user testing cycles, achieving 90% positive feedback from the MTHRLABS community. - Reduced page load times from ~10 seconds to 2–3 seconds by optimising high-resolution GIF assets into lightweight, web-ready media formats. ● NanoSTIX · May-August 2023 - Collaborated with the NanoSTIX content team in creating social media postings, tailored to social media engagement behaviour, campaign goals, and brand discovery. - Designed social media postings that contributed to over 25% of total engagement and 55% growth beyond the benchmarked period. - Collaborated on a Social Media Campaign that boosted key-period engagement by 76.6%. - Designed buntings and social media posts for the Goodvibe 2023 × NanoSTIX Collaboration. ● Deoxys Glass · Oct-Dec 2022 - Developed 3D concept models from client sketches, producing photorealistic renders and animated product presentation footage. - Created 3D motion assets for product pitching materials; the project secured 3rd place in a competitive product pitch competition. ● Web3 3D Arts · Mar 2022-Current - Independently developed 3D modelling within a Web3 creative community, resulting in international exhibition of work (see Achievements).

● Produced motion graphics assets for Facebook ad campaigns, contributing to a 63% increase in lead generation during the engagement period. ● Hosted a branded webinar in partnership with Nurraysa, strengthening community ties and supporting brand credibility for both stakeholders.

● Supported UI design for a mobile application commissioned by the Halal Development Corporation (HDC), working alongside senior designers and developers. ● Created early-stage graphics, logo explorations, and UI component prototypes as part of the product design pipeline. ● Participated in QA testing for a Unity-based virtual space project, contributing structured UX feedback that informed iterative design improvements