irfanmukhlis

Held full creative ownership as co-founder, defined the brand's visual identity, established design systems, and led all content and marketing design initiatives across digital channels. Directed the creative development of a flagship book product and accompanying landing page; the launch sold out its first batch within one month and enabled a price uplift from RM 59 to RM 99 for subsequent batches. Conceptualised and produced TikTok content that grew the brand's follower count by 56% following a period of extended inactivity, re-establishing audience engagement and brand presence. Conducted R&D and defined product specifications for an internal CRM tool, contributing to its development roadmap as a future SaaS offering. Provided creative direction for all brand touchpoints including social media, paid content, and product collateral.

Led the end-to-end website redesign for MTHRLABS, established a responsive, cross-device UI/UX, reduced page load times, collaborated with NanoSTIX content team for social media postings, developed 3D concept models for Deoxys Glass, and independently developed 3D modelling within a Web3 creative community.

Produced motion graphics assets for Facebook ad campaigns, contributing to a 63% increase in lead generation during the engagement period. Hosted a branded webinar in partnership with Nurraysa, strengthening community ties and supporting brand credibility for both stakeholders.

Supported UI design for a mobile application commissioned by the Halal Development Corporation (HDC), created early-stage graphics, logo explorations, and UI component prototypes, and participated in QA testing for a Unity-based virtual space project.