iris595

Key Responsibilities: • Brand Strategy & Execution: Spearheaded cross-functional projects, aligning diverse initiatives under a cohesive brand narrative. Developed and implemented brand strategy, establishing marketing frameworks for consistent and impactful messaging. • Content & Community Engagement: Strategically managed content across Twitter, TikTok, YouTube, media outlets, and email, while driving community engagement through initiatives like Discord events, AMAs, art contests, giveaways, and offline exhibitions. • Digital Marketing & Advertising: Defined target audience through market analysis and user interviews, providing strategic insights for ad campaigns. Coordinated ad materials with streamers and internal teams, aligning with brand messaging. Reviewed and optimized ad performance through data-driven adjustments. • Partnerships & Alliance Building: Established a scalable system for streamer acquisition and support, leading to efficient onboarding and optimized processes. Developed strategies for targeted streamer recruitment, managing training and onboarding for over 400 streamers with standardized SOPs and educational resources. • Project & Team Leadership: Built and led the branding and marketing team, overseeing team development and OKR planning. Conducted performance reviews to drive individual and team growth, fostering synergy across multiple projects.

• Incubator Management: Led branding and marketing for incubated projects, delivering market analysis, strategy, social media, and campaigns for 3 projects monthly. • Social Media & Content: Developed tailored social strategies and managed a monthly calendar across Twitter, LinkedIn, Facebook, TikTok, and YouTube. Created 100+ posts, 10+ event rundowns, and 5+ press articles monthly. • Brand Building: Built partnerships with KOLs and media for AMAs and giveaways; hosted 20+ events with 1,000+ attendees, driving brand awareness. • Community Growth: Organized community activities (UGC, competitions) for consistent growth, achieving 35%+ monthly user increase.

• Market Analysis: Conducted quantitative and qualitative analysis, delivering insights on users, trends, and competitors. • Product Management: Managed end-to-end lifecycle for 80% of the company’s product portfolio; successfully launched four new products and upgraded existing lines. • E-commerce: Developed pricing, promotions, and content for e-commerce platforms, achieving 30%+ monthly GMV growth for TikTok store. • Strategic Partnerships: Supported foreign investment and joint ventures, securing partnerships with two leading global food companies.

• Participated in the evaluation and formulation of the go-to-market strategy of a lift manufacturer's digital spin-off, including aspects such as marketing, sales and customer retention; • Interviewed managers from different departments to understand the current marketing strategies and their implementation effects, found that the problem lies mainly in communication and retention strategy; • Benchmarked the customer journey and best practices through desk research and competitor analysis, combined with SWOT analysis and target customer assessment, identified improvement directions. • Cooperated with teammates in various countries, proceeded weekly updates and client meetings, divided the project into 5 phases and output around 10 slides per phase.