ishanagidwani

Senior Marketing Executive

I am a marketing professional with experience in the Web3, crypto, and fintech industries. I’ve managed campaigns for global crypto startups, collaborated with top publications like Forbes & Harpers Bazaar to enhance brand credibility, and created innovative strategies tailored to diverse markets. My background includes developing strategic marketing plans, executing creative projects such as VR brand activations, and delivering data-driven insights to optimize performance. With an MSc in Strategic Marketing from Imperial College Business School, I’m passionate about driving impactful campaigns and building strong brand presence. I’m now looking for a marketing role in the Web3 or crypto space to apply my expertise and contribute to this exciting, fast-evolving industry.

Experience: 3 years

Yearly salary: $40,000

Hourly rate: $25

Nationality: 🇦🇪 United Arab Emirates

Residency: 🇦🇪 United Arab Emirates

Experience

Marketing Executive

Wio Bank

2021 - 2022

• Conducted 10 in-depth interviews and 4 focus groups to deeply understand customer banking behaviours, informing the development of tailored marketing campaigns • Delivered a comprehensive go-to-market strategy for the banking app to the CMO, detailing key factors including target customers, pricing strategies, and launch activities • Pitched a VR (Virtual Reality) activation for the brand launch, securing senior management approval and collaborating with creative agencies for successful execution • Analyzed data from 500+ participants to derive insights into customer saving, spending, and investing behaviours

Skills

brand-marketing

content-marketing

digital-marketing

email-marketing

growth-marketing

influencer-marketing

marketing-communication

partnership

research

social-media

marketing

english

french

hindi

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