ismailtareen

Growth & Marketing Manager | Web3 · Ai · Fintech

I'm a growth and marketing professional with 10+ years of experience across traditional marketing and Web3, having worked in conventional finance before going deep into crypto-native environments across DeFi, GameFi, and decentralized AI.

Over the past 5+ years I've led go-to-market strategies, scaled communities from scratch, managed token and NFT launches, and built ecosystem partnerships for early-stage projects. Some highlights: grew a project's X (Twitter) presence by 2,900% organically, helped drive a 5x increase in token value through KOL partnerships, led CEX and DEX exchange listings, and launched NFT collections across multiple Web3 gaming and AI projects.

I've worn many hats — CMO, Growth Lead, Partnership Manager, Content Strategist — and I thrive in 0→1 environments where speed, adaptability, and execution matter more than titles.

Currently open to remote opportunities in:

Growth & Marketing Lead roles
CMO / Head of Marketing positions
Ecosystem & Partnerships roles

If you're building something in Web3 or AI and need someone who bridges strategic thinking with hands-on execution, let's talk.

Experience: 7 years

Yearly salary: $48,000

Hourly rate: $40

Nationality: 🇵🇰 Pakistan

Residency: 🇦🇪 United Arab Emirates

Experience

Chief Marketing Officer

Grand Gangsta City

2025 - 2025

Grew Twitter/X following by 110% and Discord engagement by 130% in under 10 months through targeted content strategy and community-driven campaigns. Led product launch campaigns end-to-end, including influencer activations, KOL partnerships, and co-marketing collaborations with aligned Web3 projects. Built a network of gaming community partnerships and creator relationships that directly drove new user acquisition. Designed and executed retention campaigns, giveaways, challenges, and seasonal events, improving daily active engagement and reducing community churn.

Marketing & Community Manager

Katana Inu

2023 - 2025

Expanded community reach by 80% through strategic partnerships, influencer collaborations, and high-impact content. Coordinated campaigns with 200+ partner projects, significantly expanding ecosystem reach and brand presence across multiple chains. Led successful NFT launches and launched NFT collections in collaboration with ecosystem partners. Managed cross-platform content strategy (Twitter, Discord, Telegram, Blog) ensuring a consistent brand voice and regular community touchpoints. Led blog and email marketing programmes supporting product updates, feature announcements, and user retention initiatives.

Marketing & Community Content Manager

Zero1 Labs

2023 - 2024

Led content strategy across Twitter and TikTok for a decentralized AI and Web3 platform. Managed influencer and creator partnerships, identifying and onboarding relevant KOLs to expand brand visibility within the AI and DeFi communities. Coordinated with key ecosystem stakeholders to identify and activate partnership opportunities aligned with brand growth objectives.

Chief Marketing Officer

Yar Media

2021 - 2023

Led marketing and growth for multiple ventures under the Yar Media umbrella including an NFT project (Broskees). Drove partnerships with numerous NFT projects, orchestrating community expansion for successful launch. Built robust strategic and business relationships to identify fresh opportunities and drive organic growth. Led content strategy for blogs and email marketing ensuring clear, consistent communication.

Assistant Manager — Marketing

EFU Life Assurance

2017 - 2021

Managed integrated marketing campaigns spanning ATL, BTL, digital, and live events for one of Pakistan's largest insurance companies. Led nationwide 'Choti Rakam Bara Kamal' campaign, successfully executed across 50+ cities with full budget and agency management. Delivered large-scale flagship events including Annual Sales Conference and the company's 25th Anniversary celebration. Managed relationships with external agencies and vendors, consistently delivering campaigns on time and within budget. Produced financial marketing reports and campaign collateral with 100% accuracy, supporting senior management decision-making.

Skills

business-development

content-marketing

growth-marketing

influencer-marketing

social-media

marketing

english

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