itseddybaddy

Hi Im Eddy 

Professional Summary

Crypto-native Growth & Partnerships Lead with 6+ years of experience building Web3 communities, KOL relationships, referral ecosystems, token-based products and community-led acquisition across CIS, India, LATAM and SEA.
Contributed to the growth of a global Web3 referral platform from ~300K to 3.5M+ users, launched a BNB-based Web3 game of chance with 135K+ participants/community members in less than one month, and led growth for a utility token ecosystem that reached 45K+ holders and $7M+ market cap at peak.
Strong at turning creators, regional leaders, influencers, educators and communities into scalable growth and partnership channels.

Key Competencies

● Web3 partnerships, KOL relations and community-led growth across CIS, India, LATAM and SEA
● Building partner ecosystems around creators, regional leaders, influencers, educators and community ambassadors
● Launching and scaling referral-driven products, affiliate-style mechanics and viral acquisition loops
● Designing UGC, Academy, AMA, livestream and creator programs that turn users into active growth contributors
● Go-to-market strategy for Web3 products, utility tokens, smart-contract games and community-driven platforms
● Partner enablement: onboarding materials, duplication funnels, educational content, landing pages and community activation assets
● Cross-functional leadership across marketing, content, design, community, product and development teams
● Organic growth execution through influencer outreach, community campaigns, AMAs, contests and viral launches