ivanvoznoi

Cmo | Growth Marketer

Results-driven Web3 marketing expert with 5+ years of experience driving growth, community engagement, and brand visibility for DeFi, RWA, GameFi, and NFT projects. Proven track record in developing marketing strategies, executing high-impact campaigns, and scaling social media presence—grew X followers by 135,000+ and boosted trading volumes up to 20x. Skilled in business development, KOL partnerships, and data-driven campaign optimization. Passionate about crypto culture and building vibrant, engaged communities. 


Experience: 5 years

Yearly salary: $60,000

Hourly rate: $30

Nationality: 🇷🇴 Romania

Residency: 🇺🇦 Ukraine


Experience

Chief Marketing Officer
Landshare
2024 - 2025
Designed and launched a B2B go‐to‐market strategy for "Tokenisation Hub," targeting global property owners, increasing lead generation by 30%. Grew X followers by 135,000+ and achieved 4M+ impressions with a 16.8% engagement rate through refined content strategies across X, Telegram, and LinkedIn. Spearheaded a referral program that boosted retail investor acquisition by 25% via organic social media promotion. Represented Landshare at industry conferences, securing 5+ strategic partnerships and enhancing brand awareness.
Growth Marketer
Brickken
2024 - 2024
Created a global community incentive campaign, improving engagement rates by 20% and energizing 10,000+ existing members. Designed and launched an NFT collection, integrating platforms like AlphaBot and Discord, resulting in 1,500+ whitelist sign‐ups.
Growth Marketer
Stobox
2024 - 2025
Developed a marketing strategy targeting the RWA sector, growing platform membership by 6,580+ and reaching 1.3M+ audience. Rolled out a multi‐tiered incentive campaign on Zealy and Galxe, increasing daily trading volume from $20K to $200K in 1.5 months. Led a Reddit campaign generating 120,000+ organic views, reactivating community engagement with a 15%+ ER.
Marketing Lead
Cryptorsy
2023 - 2024
Led a team of 10+ (marketers, community managers, designers) to deliver ROI‐positive campaigns for clients like Swisstronik, Brickken, and Stobox. Developed marketing strategies that increased client liquidity and community growth by up to 50% within 6 months. Managed cross‐functional workflows, ensuring seamless communication and project delivery under tight deadlines.
Growth Marketer
Swisstronik
2023 - 2024
Built a global ambassadors program and incentivized testnet, boosting retention rate from 3.7% to 11.2% in 2 months. Thanks to the incentivized testnet, active wallets tripled from 27,000 to 88,000, with daily transactions increasing from 1,200 to 3,000–4,000, and more than 70,000 contracts were deployed. Launched an NFT collection with alpha community collaborations, increasing weekly communicators by 75%. Developed B2C/B2B go‐to‐market strategies for Mainnet and CEX listings, enhancing brand visibility by 40%. Developed and launched an Ambassador Program, which delivered exceptional results: 1,171 total ambassadors, 2k+ UGC generated more than 1M views across platform.

Skills

community-manager
content-marketing
growth-marketing
head-of-marketing
marketing-strategist
social-media
marketing
english
romanian
russian
ukrainian