jacobhoumadi

Mobile app, e-commerce site, and selfcare · Cross-functional Agile Mobile consumption dashboard revamp: • Recurring pain point identified through CX feedback → new visual hierarchy • Result: Improved App Store rating during the period Online purchase funnel optimisation: • Complexity of perks → UI redesign • Result: reduced friction, implemented by the tech teams Refonte Enjoy (gaming in-app): • Primary driver of app traffic → streamlined journey • Result: gaming engagement maintained despite the redesign Scalable design system (“Evolution” components): • 3 inconsistent Figma files from 2 agencies → 1 unified system • Result: cross-platform consistency, 30–40% faster development • Methodology : weekly cross-functional workshops · rapid iterations · collaboration between Product, CX, and Tech

Showcasing craftsmanship through UX/UI: • Revamped information architecture to streamline key user journeys, • Translated visual brand codes into digital. • Result: Silva Paris’s level of craftsmanship and standards immediately conveyed online. Candidate experience: • Clarified the candidate journey to facilitate applications. Creating a consistant design system • Delivered integration-ready Figma mockups, scalable across new pages.

Pan-African group · Telecommunications, energy, fintech, real estate · 5 entities Art direction: • A brand identity built around an “Afrixian” visual culture → applied to Axian University, the Axian Foundation, and five business sectors. • Result: A consistent and distinctive brand identity that has established Axian as a leading pan-African brand + 4 awards at the Creatives 974 Awards Corporate Website Revamp • Audit of the current system + benchmarking + scoping workshops • Reesult: A modern platform that strengthens Axian's credibility among institutional partners and investors