jacoblockcity

—— Global Community Operations Lead, managed a team of 30+ people, reporting directly to the boss of Bitget. l. Token Listing Operations and Promotion —— Deeply involved in the end-to-end operations of spot listing and Launchpad projects. Developed tailored marketing strategies for projects at various stages and created personalized promotional tools to enhance the efficiency of Community Managers (CM) and overall campaign outcomes. Collaborated with project teams to negotiate and execute a series of activities centered around token listings, including but not limited to airdrop trading events, AMAs, and community activities with Key Opinion Consumers (KOCs). Achieved notable results within first week of a single token listing: over 270 FTT/project, more than 4,000 community members/project, and over 5,000 Twitter followers/project. 2. Community Product Operations Driven by GameFi Concepts — — Pioneered the use of GameFi mechanisms to enhance community operation innovation, effectively avoiding budget competition with industry rivals on token listings. Implemented a series of innovative gamification strategies, significantly boosting community cohesion and engagement, while reducing the workload of community operators. Achieved over 50% and 40% 7days average engagement rates in the main English Telegram (TG) and Discord (DC) groups respectively, with an 7days average of 700+ daily active members. 3. Global Distributed Team OKR Management —— Managed a team of 30+ members across multiple time zones, leading the expansion of the global community from 80,000+ users to 600,000+ community members. Achieved over 10% of 7days average community engagement rate and expanded the KOC team from 0 to over 100+ members. During the 2022 bear market of industry, acquired 30,000+ FTT users via community-specific registration links, tripling the annual performance of competitors' community operations department. Notably, other departments also benefited significantly from community-driven conversions. Recognized for exceeding expectations with an "E" rating, ranking in the Top 6 among over 40 mid-level managers in the company. 4. Platform Token Operations —— Managed end-to-end communications for platform token landing pages and ecosystem positioning requirements. Optimized the platform token whitepaper and managed the token community through decentralized operations. Conducted integrated marketing and regular product AMA sessions, helping Bitget increase the number of BGB token holders to unprecedented levels despite the lack of product ecosystem support. Achieved a total BGB holding value of $6 million, with over 6,000 investors holding more than 1,000 BGB each. 5. Creative Brand Marketing Collaborations —— Leveraged brand business resources for multiple collaborations, including partnerships with the Turkish National Team, CS:GO, and Lionel Messi's IP, achieving notable success. Additionally, developed community character story IPs within the community, receiving proactive traffic from GALXE and inquiries from several KOLs and brand partners.

—— Rotated roles, including Business Listing Management, Traffic Operations Leader, and Innovation Growth Leader. Managed a team of 5 members and reported directly to the COO. l. Traffic Operations —— Focused on Twitter, Telegram, Facebook, Instagram, and WhatsApp channels to capture platform user traffic and generate contract user sales leads. Proposed instant messaging requirements based on business products, enabling sales to proactively sense visiting users, significantly improving lead acquisition rates. This was the most efficient method for generating contract user sales leads, aside from the advertising team. 2. Business Listing Management —— Responsible for end-to-end project management of spot listing business. Optimized business collaboration logic and standards based on past collaboration issues, improving collaboration efficiency between development and basic operations. Established an online collaboration standard process, enabling team members to work on the same information interface, which helped increase the coin listing efficiency of the basic operations team by at least 1.5 times. 3. Event Innovation Growth —— During the COVID-19 pandemic, leveraged global trending topics to innovate and design an H5 voice social viral growth activity from scratch. The user participation data for version 1.0 surpassed all viral projects done overseas by the company's COO (former Tencent Games Operations Director). The user participation rate for version 1.1 was 40.02%, reward conversion rate was 37.39%, and the proportion of new users among participants reached 31.07%. 4. Hotspot Innovation Growth —— Actively focused on and explored new growth points in the industry, such as NFTs. Analyzed over 170 projects in the NFT market and proposed strategic recommendations for "overtaking on curves" in the NFT GameFi market, driving the initiation and execution of the company's GameFi business projects, and establishing a new product exploration department. Also predicted the development trends of various tracks in the NFT market accurately. 5. Market Operations —— Conducted comprehensive analysis and rating of the overall value of pan-entertainment business in over 240 countries globally, and analyzed value trends and ratings. Provided direction and reference for the marketing department and the company's exploration of overseas markets in the pan-entertainment business. Subsequent verification showed that the growth trend of overseas user data for several consecutive months completely matched the analysis results after the report was internally published. 6. Project Management —— Took over the cross-departmental management of the company's GameFi strategic project midway, organized discussions among product, operations, and art departments to clarify project version 1.0 positioning and various requirements, defined key project milestones and tasks, assigned responsibility and delivery time for each task, flexibly adjusted project progress, controlled risks, and delivered the version 1.0 official website of the project on time with high quality. 7. Product Operations & Product Version Iteration —— Based on the company's business ecosystem development pattern, researched and analyzed the company's and competitors' CEX business, defined and constructed the CEX business system framework (I-P-A-M). Proposed a company product iteration strategy focused on business growth based on the company's business status, which directly led to significant user growth and saved substantial promotional marketing costs for the company. Also produced a product iteration optimization roadmap, implemented it into PRD, and promoted its implementation. 8. User Operations —— Analyzed platform business data, segmented historical users by value, and guided the basic operations team to implement refined operational activities for different user levels. Based on data analysis, designed a platform user task system around key user conversion paths.

Huawei / Southern Africa Region CBG Cloud Service Overseas Operation Center / 2018.07 ~ 2020.10 —— Regional 2B2C Game Business Operations Manager, managed a team of 6+ members, reporting to the Regional 2B2C Business Director. l. Competitive Analysis —— To address potential business crises arising from changes in digital business policies by operators towards suppliers, benchmarked major local game competitors in Africa, Joker and Playweez. Combined data analysis identified the essence of competitors' successful commercialization, explored asymmetric advantages, and proposed shifting from MO to MT model to respond to operator policies. Additionally, developed and integrated new marketing solutions in advance, successfully mitigating the impact of policy changes. 2. Channel Operations —— Developed a total of 73 local channel suppliers (South Africa, Nigeria, Kenya, Ghana, Tanzania) based on service needs. Organized channel resource quality tests, evaluated the customer acquisition efficiency of each channel, identified the best promotion channels for business, and helped establish standard processes for channel development. 3. Game Publishing & Operations —— To improve business operation quality, led the end-to-end publishing of the premium game "Snake Mania" in Southern Africa from scratch. Traveled to Ghana to lead the team in organizing the game's launch marketing, converting over 10,000 first-time IAP (In-App Purchase) users in a single month, becoming a classic case of business transformation for the regional 2B2C game business. 4. Game Community Operations —— Led community fan operations for the game business in Southern Africa. Planned and managed the writing and publishing of community positioning, brand stories, announcement posts, promotional posts, and event posts. Organized a "blue team" for price discrimination marketing, operating the fan community with a small budget, achieving over 10,000 game fans' growth within a month. 5. Partnership Management —— Led and implemented new joint marketing regulations with CP partners. Conducted comprehensive reviews of CP partners' game quality and marketing activities (including game rating models, grey area violation monitoring and statistics). Developed new joint marketing regulations to keep risks within a reasonable range while protecting the interests of all parties (operators, Huawei, CP). Huawei Ghana / CNBG product operation & solution / 2017.07～2018.06 —— West Africa Video TD, Ghana 2B2C Digital Business Operations Manager, reporting to both the South Africa Regional 2B2C Business Group & the Ghana Representative Office Product Operations and Solutions. l. Project Delivery & Maintenance—— Empowered and trained local video delivery and operations engineers in West Africa. Successfully led the team to deliver the first IPTV project in West Africa, laying a solid foundation for Huawei Ghana's product solutions in the video traffic strategy for Ghanaian operators. 2. Product Operations —— Led the exploration and guidance of a new business model for video services from scratch. Based on data analysis, adjusted the content introduction, and launch strategy for the video platform, and proposed a solution combining on-demand and live TV, enhancing the product's competitiveness in the local market. Through user research and competitive product analysis, validated and proposed a feasible unlimited data solution. Controlled the direction of product iteration and operational roadmap from the perspectives of network experience, platform content, and platform functions, rescuing the project. 3. Team Management —— After taking over video operations, optimized team collaboration efficiency, organized business processes and platform resources, decomposed task indicators and workload, controlled key path nodes, improved customer relationships, identified business pain points, and solved problems. Increased team business efficiency to ten times the previous level from the perspective of CDN distribution efficiency for video services. Additionally, organized the team to carry out content cooperation, customer relationship management, brand cooperation, and offline promotions, increasing platform user numbers from 500+ to 100,000+ within six months. 4. Brand Cooperation Operations —— Collaborated with local operators to conduct all-channel brand promotion during the broadcast of the Ghana Hit Maker singing competition show. Combined Hit Maker on-demand content operations and launched social marketing activities in cooperation with contestants, significantly enhancing the brand awareness of Ghana Video+ in Ghana. Huawei China / Cloud Core Network Industry Software DIC Integration Delivery Department / 2016.06～2017.07 —— Product pre-sales technical support engineer l. Project delivery management —— responsible for the configuration and output of video solutions in South Asia, Malaysia, Algeria and Egypt in North Africa, Nigeria Hosting, Ghana and other important big T video project solutions, project management and delivery, providing high-quality services by optimizing team collaboration, improving customer satisfaction, and receiving many letters of thanks from overseas front-line teams. 2. Front-line operational support —— providing business guidance, data analysis, solutions, and more at off-shore.