jacoblockcity

Bybit / Web3 BU / 2024.06 ~ 2024.11 —— Web3 Community & Social Media Lead，manage 7 people，reports to Web3 BU Head.  1. IMC —— Led end-to-end management of all Tier 1 large-scale integrated marketing campaigns (e.g., TON Tournament, bbSOL, WSOT). From the perspective of integrated marketing and team collaboration management, optimized and delivered a new GTM Action Plan to replace the missing PMO structure. This significantly reduced redundant tasks and improved communication efficiency, addressing common issues in cross-departmental collaboration that often hinder work quality and productivity.  2. Community & Social Media Operations —— Built a content marketingand reputation marketing team, establishing Web3-specific content and visual standards. Strengthened collaboration with external traffic matrices and advertising teams, developed internal team management SOPs, and implemented data-driven management practices. These efforts enhanced the output efficiency and growth mindset of the community and social media departments, achieving a Q3 OKR target that exceeded expectations by 60%. Additionally, Share of Voice (SOV) surpassed all competitors, ranking NO.1 in the industry first time.  3. Product Narrative & Growth — — Developed Bybit ’ s Web3 product architecture model based on the fundamental logic of the Web3 industry (including infrastructure layer, aggregation layer, liquidity layer, access layer, decentralized community management, etc.). Conducted in-depth research on competitors’ products, operations, and marketing strategies, analyzed industry trends, and identified key traffic nodes (e.g., Solana, TON, GameFi projects traffic integration, memecoin communities). Combined overall business data, service line data, and on-chain data from top projects to propose a deeply integrated strategy for product, operations, and market resources aligned with each team’s OKRs. This strategy defined a decentralized Web3 roadmap narrative and growth plan.

—— Global Community Operations Lead, managed a team of 30+ people, reporting directly to the boss of Bitget. l. Spot Listing Operations & Community Collaboration —— Participated end-to-end in the entire process of spot listing operations and Launchpad projects. Developed tailored promotional marketing strategies for projects of varying levels and created personalized promotional tools to enhance Community Manager (CM) efficiency and overall campaign effectiveness.Collaborated with project teams on negotiations and organized a series of activities around token listings, including but not limited to airdrop exchange campaigns, AMA sessions, KOC partnerships, and other community events. Achieved standout results within one week for a single listing: 270+ FTT/project, 4,000+ community members/project, and 5,000+ Twitter followers/project. 2. GameFi-Inspired Community Product Operations —— In 2022 Q4, pioneered the use of GameFi mechanisms to empower community operations with innovative capabilities, avoiding budget competition in token listings with industry rivals. Implemented a series of gamified operational strategies that effectively enhanced community cohesion and engagement while reducing the workload of community managers. For the English Telegram and Discord main groups, 7-day average discussion participation rates exceeded 50% and 40%, respectively, while 7-day average daily active users reached over 700+. 3. Platform Token Operations —— Managed the end-to-end process for platform token landing pages and ecosystem positioning requirements. Optimized the platform token whitepaper and utilized decentralized community management to conduct phased integrated marketing campaigns. Regularly organized product AMA sessions to educate users. Despite the absence of ecosystem support from products, helped Bitget achieve unprecedented levels of BGB token holders, with the total BGB token holdings reaching $6 million and the number of investors holding over 1,000 BGB expanding to 6,000+. 4. Creative Growth Brand Marketing Partnerships —— Leveraged brand resources for multiple collaborations, including but not limited to partnerships with the Turkish National Team, CS:GO, and Messi IP, achieving excellent results on several occasions. Additionally, developed community character story IPs within the community, attracting proactive traffic from GALXE officials and receiving inquiries and attention from multiple KOLs and brand collaborators. 5. Global Distributed Team OKR Management —— Managed a globally distributed team of 30+ members across multiple time zones. Led the team to expand the global community size from 80,000+ users to 600,000+ users, with overall 7-day community discussion participation rates exceeding 10%. Grew the KOC network from 0 to 100+ members. During the 2022 bear market, acquired over 30,000 FTT users solely through community-exclusive registration links — this number was three times the annual performance of competitors’ community operations. Additionally, other departments benefited significantly from community-driven user conversions. Achieved an "E" (Exceeding Expectations) performance rating in 2022, ranking in the Top 6 among 40+ mid-level managers company-wide

—— Rotated roles, including Business Listing Management, Traffic Operations Leader, and Innovation Growth Leader. Managed a team of 5 members and reported directly to the COO. l. Traffic Operations —— Focused on Twitter, Telegram, Facebook, Instagram, and WhatsApp channels to capture platform user traffic and generate contract user sales leads. Proposed instant messaging requirements based on business products, enabling sales to proactively sense visiting users, significantly improving lead acquisition rates. This was the most efficient method for generating contract user sales leads, aside from the advertising team. 2. Business Listing Management —— Responsible for end-to-end project management of spot listing business. Optimized business collaboration logic and standards based on past collaboration issues, improving collaboration efficiency between development and basic operations. Established an online collaboration standard process, enabling team members to work on the same information interface, which helped increase the coin listing efficiency of the basic operations team by at least 1.5 times. 3. Event Innovation Growth —— During the COVID-19 pandemic, leveraged global trending topics to innovate and design an H5 voice social viral growth activity from scratch. The user participation data for version 1.0 surpassed all viral projects done overseas by the company's COO (former Tencent Games Operations Director). The user participation rate for version 1.1 was 40.02%, reward conversion rate was 37.39%, and the proportion of new users among participants reached 31.07%. 4. Hotspot Innovation Growth —— Actively focused on and explored new growth points in the industry, such as NFTs. Analyzed over 170 projects in the NFT market and proposed strategic recommendations for "overtaking on curves" in the NFT GameFi market, driving the initiation and execution of the company's GameFi business projects, and establishing a new product exploration department. Also predicted the development trends of various tracks in the NFT market accurately. 5. Market Operations —— Conducted comprehensive analysis and rating of the overall value of pan-entertainment business in over 240 countries globally, and analyzed value trends and ratings. Provided direction and reference for the marketing department and the company's exploration of overseas markets in the pan-entertainment business. Subsequent verification showed that the growth trend of overseas user data for several consecutive months completely matched the analysis results after the report was internally published. 6. Project Management —— Took over the cross-departmental management of the company's GameFi strategic project midway, organized discussions among product, operations, and art departments to clarify project version 1.0 positioning and various requirements, defined key project milestones and tasks, assigned responsibility and delivery time for each task, flexibly adjusted project progress, controlled risks, and delivered the version 1.0 official website of the project on time with high quality. 7. Product Operations & Product Version Iteration —— Based on the company's business ecosystem development pattern, researched and analyzed the company's and competitors' CEX business, defined and constructed the CEX business system framework (I-P-A-M). Proposed a company product iteration strategy focused on business growth based on the company's business status, which directly led to significant user growth and saved substantial promotional marketing costs for the company. Also produced a product iteration optimization roadmap, implemented it into PRD, and promoted its implementation. 8. User Operations —— Analyzed platform business data, segmented historical users by value, and guided the basic operations team to implement refined operational activities for different user levels. Based on data analysis, designed a platform user task system around key user conversion paths.

Huawei / Southern Africa Region CBG Cloud Service Overseas Operation Center / 2018.07 ~ 2020.10 —— Regional 2B2C Game Business Operations Manager, managed a team of 6+ members, reporting to the Regional 2B2C Business Director. l. Competitive Analysis —— To address potential business crises arising from changes in digital business policies by operators towards suppliers, benchmarked major local game competitors in Africa, Joker and Playweez. Combined data analysis identified the essence of competitors' successful commercialization, explored asymmetric advantages, and proposed shifting from MO to MT model to respond to operator policies. Additionally, developed and integrated new marketing solutions in advance, successfully mitigating the impact of policy changes. 2. Channel Operations —— Developed a total of 73 local channel suppliers (South Africa, Nigeria, Kenya, Ghana, Tanzania) based on service needs. Organized channel resource quality tests, evaluated the customer acquisition efficiency of each channel, identified the best promotion channels for business, and helped establish standard processes for channel development. 3. Game Publishing & Operations —— To improve business operation quality, led the end-to-end publishing of the premium game "Snake Mania" in Southern Africa from scratch. Traveled to Ghana to lead the team in organizing the game's launch marketing, converting over 10,000 first-time IAP (In-App Purchase) users in a single month, becoming a classic case of business transformation for the regional 2B2C game business. 4. Game Community Operations —— Led community fan operations for the game business in Southern Africa. Planned and managed the writing and publishing of community positioning, brand stories, announcement posts, promotional posts, and event posts. Organized a "blue team" for price discrimination marketing, operating the fan community with a small budget, achieving over 10,000 game fans' growth within a month. 5. Partnership Management —— Led and implemented new joint marketing regulations with CP partners. Conducted comprehensive reviews of CP partners' game quality and marketing activities (including game rating models, grey area violation monitoring and statistics). Developed new joint marketing regulations to keep risks within a reasonable range while protecting the interests of all parties (operators, Huawei, CP). Huawei Ghana / CNBG product operation & solution / 2017.07～2018.06 —— West Africa Video TD, Ghana 2B2C Digital Business Operations Manager, reporting to both the South Africa Regional 2B2C Business Group & the Ghana Representative Office Product Operations and Solutions. l. Project Delivery & Maintenance—— Empowered and trained local video delivery and operations engineers in West Africa. Successfully led the team to deliver the first IPTV project in West Africa, laying a solid foundation for Huawei Ghana's product solutions in the video traffic strategy for Ghanaian operators. 2. Product Operations —— Led the exploration and guidance of a new business model for video services from scratch. Based on data analysis, adjusted the content introduction, and launch strategy for the video platform, and proposed a solution combining on-demand and live TV, enhancing the product's competitiveness in the local market. Through user research and competitive product analysis, validated and proposed a feasible unlimited data solution. Controlled the direction of product iteration and operational roadmap from the perspectives of network experience, platform content, and platform functions, rescuing the project. 3. Team Management —— After taking over video operations, optimized team collaboration efficiency, organized business processes and platform resources, decomposed task indicators and workload, controlled key path nodes, improved customer relationships, identified business pain points, and solved problems. Increased team business efficiency to ten times the previous level from the perspective of CDN distribution efficiency for video services. Additionally, organized the team to carry out content cooperation, customer relationship management, brand cooperation, and offline promotions, increasing platform user numbers from 500+ to 100,000+ within six months. 4. Brand Cooperation Operations —— Collaborated with local operators to conduct all-channel brand promotion during the broadcast of the Ghana Hit Maker singing competition show. Combined Hit Maker on-demand content operations and launched social marketing activities in cooperation with contestants, significantly enhancing the brand awareness of Ghana Video+ in Ghana. Huawei China / Cloud Core Network Industry Software DIC Integration Delivery Department / 2016.06～2017.07 —— Product pre-sales technical support engineer l. Project delivery management —— responsible for the configuration and output of video solutions in South Asia, Malaysia, Algeria and Egypt in North Africa, Nigeria Hosting, Ghana and other important big T video project solutions, project management and delivery, providing high-quality services by optimizing team collaboration, improving customer satisfaction, and receiving many letters of thanks from overseas front-line teams. 2. Front-line operational support —— providing business guidance, data analysis, solutions, and more at off-shore.