jadeyms

Contributed to the launch of $TYGA, the official memecoin linked to global artist Tyga. By sourcing and activating influential Key Opinion Leaders and delivering team coordination that led to an explosive parabolic launch that peaked at $28 million market cap. Expanding Tyga’s reach throughout broader memecoin communities, while also generating direct spillover momentum and increased sales for his album NSFW, which dropped simultaneously with the memecoin.

Managed Telegram/Discord from zero to 100k+ Community members and X to 200k+ followers, while engaging 1M+ monthly active players. Ensuring high quality content calendars, multi platform campaigns, and operating viral game mechanics in the TON ecosystem. Took full ownership of operations from investor communications and roadmap transparency to team coordination and launch execution, fostering unbreakable investor trust that drove a rapid $400k presale sell out. Directed AI integration campaigns with analytics driven optimization and iterative tweaks, accelerating user adoption, strengthening market positioning during the platform's major transition and maintaining peak engagement levels (no letting momentum slip during critical pivots). Led coordination of a landmark single winner giveaway featuring a $100k prize pool, the biggest cash prize event in the mini app ecosystem at the time, driving further participation towards in game events, opening doors to cross collaborations with other Tap to Earn projects, and accelerating player acquisition from competing projects. Applied strong crisis management during periods of extreme market volatility, implemented proactive sentiment monitoring, rapid response frameworks, targeted incentive programs to preserve community trust and sustain engagement levels. Built and activated a network of 50+ top-tier KOLs and ambassadors across TON and Solana, not just through paid promotions but via authentic partnerships that delivered amplified organic reach, enhanced project credibility, and significant user acquisition wins through genuine endorsements. Directed moderator and developer teams to deliver bug minimized updates on aggressive release cycles, ensuring seamless operations, reliable in-game performance, and sustained player retention through consistent, high quality experiences. Ensured flawless operations of large scale virtual events and smooth Telegram Mini App onboarding flows, converting casual visitors into highly active players, achieving record participation levels, and establishing Yum Party as one of the standout performers in the Tap to Earn category during its peak growth period on Telegram.

Co-led the launch of the first luxury Fashion Tech WEB3 event at Dubai’s Museum of the Future as primary brand representative, ensured seamless stall setup, logistics and event operations while delivering live demos that clearly explained real project utility and use cases to high profile crowds, strengthening brand positioning and driving entry into new emerging markets. Grew and sustained a 120k+ member community across Discord and Social media channels through targeted, incentivized activations every week, launching large scale poker tournaments, gamified experiences, loyalty rewards for top contributors and dedicated governance channels for exclusive NFT holders. Drove the rollout of Cobalt’s in-house NFC tech campaign, handing out over 1,000+ NFC embedded t-shirts in startup events that onboarded audiences and potential clients to the platform on the spot, further redefining immersive experiences and brand activations in the region. Curated and managed a targeted pipeline of high and mid tier luxury fashion and lifestyle brands, tailored outreach strategies around unique selling points, oversaw community onboarding into custom gamified digital showrooms, and enhanced client operations delivering elevated customer experiences. Orchestrated cross community collaborations with other projects and competing fashion tech initiatives, traded exposure for whitelist spots and early event access for Cobalt members, ran cross team AMAs to reinforce the vision of immersive spaces and phygital products, expanding reach and solidifying brand position in the luxury WEB3 ecosystem. Directed all project outsourcing and procurement: negotiated contracts, managed invoicing and delivery timelines, enforced quality control, and coordinated end to end logistics establishing long term, reliable relationships with UAE based retail and event manufacturers and suppliers that supported scalable production and flawless execution. Structured and escalated community concerns, support tickets, and technical issues to the right teams with rapid follow through, ensured instant, transparent responses and closed feedback loops, building unbreakable trust that delivered a 94% holder retention rate even through peak hype fade and the harshest bear markets.

Contributed to executing the go-to-market strategy that positioned the project as a premier NFT art collection through ultra realistic 8K artwork and targeted engagement towards high net worth collectors, organically setting the trend as the best PFP NFT art in the industry and ultimately raising $2M in mint funds. Oversaw the development operations of a dream creative team led by Joel Best, a Netflix VFX artist credited in The Witcher, to perfect art creation. Managed a team of 7 moderators including Discord safety to run seamless operations and community support. Orchestrated community operations during exponential growth phase peaking at 80k+ members through optimized Discord channel architecture for seamless onboarding & engagement, launched high participation art competitions + events and executed merit based organic whitelist strategy favoring genuine contributors vetted via social media impact over farmers, driving amplified organic reach and a self perpetuating project narrative. Coordinated the first ever metaverse DJ event featuring billboard artist ACRAZE (hitmaker of “Do It To It”) for Decentraland’s inaugural virtual DJ set, boosting engagement through complimentary digital wearables and further tailored gaming activations like prop hunt and parkour parties, resulting to peak participation and drawing interest from external investors to the virtual venue and broader project ecosystem. Led community loyalty building efforts in challenging market conditions by hosting reassuring AMAs, implementing crisis management strategies, forwarding feedback/tickets promptly to assigned teams and providing consistent transparent value to holders; motivated post mint engagement through incentivized activations and granted top holders governance like authority over select decisions, advancing to a self sustaining, retaining, supportive ecosystem. Engineered initiatives to build synergistic alliances with blue chip NFT projects such as Big Cats and other animal focused collections by designing and hosting collaborative contests such as large scale betting tournaments, fostered a cohesive network of overlapping communities, resulting in amplified storytelling, heightened cross promotion expanding ecosystem presence in the NFT market. Strategized and executed post mint holder retention/growth tactics via exclusive discounted merch drops and engaging, high community reward games limited to only to NFT holders, leveraged these utilities to build desire among non-holders, prompting purchases and contributing to shooting floor price performance by 300% on Opensea and broader secondary marketplaces.