jamesbull

Developed and executed comprehensive marketing strategies and campaigns to grow the brand. Led and mentored the marketing teams, fostering a collaborative and high-performance culture. Spearheaded successful brand repositioning and rebranding initiatives.

A seasoned strategic leader with over 20+ years of experience in driving revenue growth through innovative partnerships, spearheading high-impact initiatives, and building executive-level relationships. Proven expertise in identifying and capitalizing on emerging opportunities across diverse verticals, with a strong ability to lead cross-functional teams and manage complex, high-value engagements. Key Responsibilities and Achievements 1. Strategic Partnership Development o Forged high-level partnerships across multiple industries, including financial services (Banks), technology, and Web3, delivering scalable, revenue-generating solutions. o Developed and implemented key programs for onboarding and fostering long investors 2. Revenue Growth and Business Development o Successfully owned and achieved revenue targets $60m+, building tailored business proposals and strategic negotiations. o Designed and executed strategies to attract and growth valued customers, leveraging market insights and data and positioning the organization as a leader in the space. 3. Cross-Functional Leadership o Guided cross-functional teams to deliver on strategic initiatives, ensuring alignment across operations, sales and marketing. o Led the development and execution of key marketing partnerships with customers in the execution of key 4. Executive Stakeholder Engagement o Built and maintained senior leadership relationships, facilitating in-person meetings, quarterly business reviews, and high-stakes negotiations. o Represented the organization at conferences and industry events, expanding influence and positioning as a thought leader. 5. Innovation and Industry Impact o Produced and shared insights through whitepapers, articles, and social media to enhance organizational visibility and establish thought leadership. o Continuously identified and implemented innovative solutions to improve partner outcomes and maximize performance. Additional Skills and Qualities • Adept at working in dynamic, fast-paced environments and delivering results under tight deadlines. • Strong executive presence with proven ability to lead across diverse teams and organizational levels. • Deep understanding of blockchain technology, Web3 ecosystems, and decentralized applications.

Managed Key Opinion Leaders (KOLs) and community engagement. Assisted in the design and management of marketing campaigns. Provided guidance on brand positioning strategies. Successfully raised capital.

1. Strategic Marketing and Brand Positioning o Develop and execute comprehensive marketing strategies that strengthen GetMyRefund’s brand and lead to 25,000 lead in one week o Identified and capitalized on emerging trends and opportunities in the financial services sector in Australia which didn’t exisit previous to getmyrefund 2. Partnership Development and Growth o Forged high-impact partnerships with industry stakeholders, referral partners, and community leaders to drive growth and expand service offerings and products. o Negotiated, onboarded, and managed strategic partners to ensure alignment with company goals and values. 3. Digital and Multi-Channel Campaign Management o Overseen the design and execution of digital marketing campaigns, including content marketing, social media and TV stations, to drive lead generation and customer engagement. o Lead the development of compelling content, including blog posts, case studies, and customer success stories, to build thought leadership. 4. Customer Acquisition and Retention o Develop innovative strategies to attract new customers while enhancing the experience and loyalty of existing clients via a referral program o Utilized data analytics to identify best performing claims and also identifying the bets and quickest payers to drive cash flow. 5. Team Leadership and Cross-Functional Collaboration o Managed the marketing team to ensure high performance and alignment with company objectives. o Work closely with the CEO for system development, operations teams targets and strategies and to align on marketing strategies. 6. Industry Thought Leadership o Develop and share insights through articles, social media, and presentations that highlight the company’s unique value proposition. .

Managed Key Opinion Leaders (KOLs) and community engagement. Assisted in the design and management of marketing campaigns. Provided guidance on brand positioning strategies. Successfully raised capital.

Managed, coached, and developed sales teams, achieving significant performance improvements and executing successful promotions.

Led insight-driven projects, developed category strategies, and contributed to brand planning and strategy, driving sustainable growth.

Developed category plans and collaborated with key customers to provide tailored solutions, exceeding growth targets and driving distribution expansion.

Influenced key buyers through effective presentations, tracked financial spend, and managed pricing strategies, resulting in significant cost savings for the company.

Drove targeted sales growth through customer engagement, data analysis, and strategic alignment with business objectives, achieving notable sales increases and introducing successful merchandising strategies.