jamesjwlynch

Research and Design
IDEO CoLab Ventures -Design research, communications consulting, and evergreen asset creation for $100M+ web3 and tech startup investment fund within IDEO.

Mina Protocol -Researched web3 governance models for emerging L1. Helped founders review governance landscape to optimize power and equity of zk-SNARKs.

Composed Creative -Designed desk and field research on outdoor industry sustainability efforts and communications. Created B2B report published with SIA.

Writing
Editorial Writing -The New York Times, Men’s Health, Delish Magazine, New York Magazine, Popular Science, The Strategist, Outside, GearJunkie and others.

Indian Motorcycle -Led messaging for new motorcycle line, FTR. Wrote biannual riders’ magazine. Targeted specific audience segments with online and catalog copy.

TeakOrigin -Strategized corporate communications for food-tech start-up. Press releases, video scripts, executive presentations, public lab reports, content calendar.


Production
Curiosity Daily, Discovery Channel -Produced and scripted podcast with 1M Instagram followers. Coordinated corporate storyline approval, edits, and special events including Shark Week. 

Around, Peloton Magazine -Organized, interviewed, and helped create this bicycle commuting, fitness, infrastructure, and transportation podcast. 

Video Production and Hosting -Co-produced and starred in Death Valley adventure doc. Built TikTok account with more than 2.5M views and 400k likes. 

Popular Mechanics, 2016-2019 

Head of Outdoors, Feb. 2019—Nov. 2019
-Led outdoor coverage for 5M print subscribers and 11M digital visitors. -Hosted “All You Need to Know About Outdoor Retailer” with A&E Networks. 

Field Editor, Sep. 2017—Jan. 2019
-Produced and styled ad-optimized adventure-lifestyle profile “The Life.” -Presented with sales team to secure advertisers and build advertorial. -Interviewed NASA astronauts, Harvard physicists, Leon Panetta, Van Jones, Adam Savage, Ben & Jerry’s co-founder, Punxsutawney Phil’s handler, etc.