janicezxy

Merchandiser

Outstanding graduate of Masters in International Fashion Retailing and Bachelor of Economics with 3 years of experience in merchandising, B2B e-commerce and business development. Proven ability in using data analysis to optimize product listings and drive sales. skilled in CRM tools, building strong client relationships, and delivering strategic growth advice.

Experiece: 6 months

Yearly salary: $25,000

Hourly rate: $15

Nationality: 🇨🇳 China

Residency: 🇬🇧 United Kingdom


Experience

Merchandiser
Tudor Knight Ltd
2023 - 2024
Ownership of managing the Private Label and Branded more than 10 accounts in collaborations across functional teams. Managed a portfolio of 12 suppliers across 6 countries, collaborating with 8 in-house departments to achieve 90% revenue growth and a £35M sales value in 6 months. Created a submissions tracker for the merch team to streamline supply chain processes, increasing efficiency by 75%. Upsold seasonal merchandising strategies via effective email and WhatsApp communication, achieving 100% YoY sales growth and a 20% increase in ASOS repeat orders. Assisted senior manager in increasing work efficiency and reaching a higher margin. Analysed sales, loss and pipeline and presented key metrics (weekly pipeline value, win rate and deal loss reasons) to the Head of Merchandising, acted as an account manager, driving a 40% increase in departmental negotiated margin. Streamlined PLM processes with new Vlookup-based CP Tracker and MS Planner, reducing errors by 25% in one week.
Business Development Assistant
Vermillion Lifestyle
2021 - 2023
Facilitated business development and brand on-boarding. Led APAC team client landscape research, qualifying and recruiting 1000 brands, onboarding 20%, and signed 3 vendors. Created customer-facing listings for 50 products, optimizing descriptions, images, promotions, and brand building. Supported the Hong Kong Palace Museum project, completing urgent category sourcing for the B2B client within 1 week. Ownership of client’s strategy proposal and brand marketing. Drafted 6 market proposals for new product categories, boosting the company's category creation. Used CRM and Sales Navigator to build targeted B2B and media lists, securing 48 press mentions (Vogue, BAZAAR, Tatler) and increasing platform exposure.
Marketing Intern
China Construction Bank
2019 - 2019
Developed and implemented a customer-segmented cold-calling strategy for service, boosting efficiency by 20%. Promoted and activated the financial features to potential clients, converting over 20 new customers in one month.

Skills

ecommerce
entry-level
nft
social-media
marketing
english
chinese-mandarin