Web3 Marketing and Community Lead with extensive experience building and scaling communication systems for decentralized ecosystems. I specialize in transforming complex technical and financial concepts into clear narratives that enable user understanding, trust, and sustained adoption. My work focuses on designing complete brand and communication frameworks—from positioning and narrative to content, activation, conversion, and community—rather than fragmented initiatives. I have led distributed teams, coordinated ecosystem stakeholders, and delivered measurable growth in engagement, reach, and adoption for Web3 and DeFi protocols operating in high-context, market-sensitive environments.
Experience: 11 years
Yearly salary: $76,000
Hourly rate: $55
Nationality: 🇮🇹 Italy
Residency: 🇪🇸 Spain
Experience
Communications & Community Lead – Web3
Polkadot / Web3 Foundation 2023 - 2024
Led Spanish-speaking communications and community strategy for the Polkadot ecosystem, focusing on adoption, engagement and ecosystem growth across LATAM and Spain.
Community & Growth Lead – Web3 (LATAM)
Manta Network / p0x Labs 2021 - 2023
Led regional community, social and growth strategy for the LATAM market, supporting brand positioning, organic advocacy and ecosystem expansion for a Web3 protocol at scaling stage.
Co-Founder & Creative Director
CAMELOT Agency 2016 - 2018
Political marketing and digital campaign agency focused on data-driven communication, rapid response strategy and voter engagement across national and regional elections.
Executive Creative Director
Otra Cabeza 2015 - 2016
• Led integrated digital and experiential campaigns for global brands, driving brand relevance through innovation and emerging technologies. • Transformed the agency into a data-driven operation by integrating analytics, creative and technology teams.
Creative Director
McCann Erickson 2010 - 2015
• Developed multi-channel communication strategies for global brands, aligning creative execution with measurable performance outcomes. • Founded McCann Ecuador’s Digital & Content Department, implementing agile workflows and performance frameworks (CTR, VTR, ER%).
Creative & Copywriting Roles
Ogilvy | J. Walter Thompson | Publicis Group | Zea BBDO 2004 - 2010
Early career experience in top-tier global agencies, building a strong foundation in brand strategy, creative conceptualization and integrated campaign development for FMCG and multinational clients.
Skills
brand
brand-marketing
creative-director
marketing-strategist
social-media
marketing
