jankoin

Web3 Marketing and Community Lead with extensive experience building and scaling communication systems for decentralized ecosystems. I specialize in transforming complex technical and financial concepts into clear narratives that enable user understanding, trust, and sustained adoption. My work focuses on designing complete brand and communication frameworks—from positioning and narrative to content, activation, conversion, and community—rather than fragmented initiatives. I have led distributed teams, coordinated ecosystem stakeholders, and delivered measurable growth in engagement, reach, and adoption for Web3 and DeFi protocols operating in high-context, market-sensitive environments.