jankoin
Web3 Brand, Marketing & Community Lead | Ex Mc Cann Creative Director | 2× Effie Gold
Brand, marketing and community leader with 20 years across global agencies (McCann, Ogilvy, BBDO, JWT, Publicis) and web3 (Polkadot, Manta Network). As Polkadot's Communications, Marketing & Community Lead for Spain and LATAM, I helped grow impressions to 925,000 and engagement from 2% to 3.9% (Jun–Nov 2024), coordinating a 4-person decentralized team. Before that, Regional Director LATAM at Manta Network. As Creative Director at McCann I worked for Coca-Cola, Nestlé, GM Chevrolet and SABMiller (2× Effie Gold, Festival Caribe Silver). Today I advise infrastructure and security tech companies on brand and communications. Based in Palma de Mallorca, open to remote roles.
Experience: 11 years
Yearly salary: $86,000
Hourly rate: $55
Nationality: 🇮🇹 Italy
Residency: 🇪🇸 Spain
Experience
Communications, Marketing & Community Lead – Spain & LATAM
Polkadot / Web3 Foundation 2023 - 2024
Member of Polkadot's Spanish-speaking editorial board; designed the framework, methods, strategy and tactics the board implemented across Spain and LATAM. Coordinated a 4-person decentralized team of contributors, translators and ambassadors. Jun–Nov 2024 vs prior year: 925,300 impressions (from 679,000), 2,445 new followers (from 1,662), engagement 3.9% (from ~2%).
Regional Director LATAM – Growth & Community
Manta Network / p0x Labs 2021 - 2023
Led regional community, social and growth strategy for the LATAM market, supporting brand positioning, organic advocacy and ecosystem expansion for a Web3 protocol at scaling stage.
Founder & CEO
BlockSfera Technologies 2018 - 2021
Founded an early-stage digital infrastructure venture; shaped concepts, partnerships and solutions for civic and urban use cases.
Co-Founder & Creative Director
CAMELOT Agency 2016 - 2018
Political marketing and digital campaign agency focused on data-driven communication, rapid response strategy and voter engagement across national and regional elections.
General Creative Director
Otra Cabeza 2015 - 2016
• Led integrated digital and experiential campaigns for global brands, driving brand relevance through innovation and emerging technologies. • Transformed the agency into a data-driven operation by integrating analytics, creative and technology teams.
Creative Director
McCann Erickson 2012 - 2015
• Developed multi-channel communication strategies for global brands, aligning creative execution with measurable performance outcomes. • Founded McCann Ecuador’s Digital & Content Department, implementing agile workflows and performance frameworks (CTR, VTR, ER%).
General Creative Director
McCann Erickson Ecuador – Momentum 2010 - 2012
Directed creative work for The Coca-Cola Company/Sprite, GM Chevrolet and Kraft. Festival Caribe Silver 2012.
Creative & Copywriting Roles
Ogilvy | J. Walter Thompson | Publicis Group | Zea BBDO 2004 - 2010
Early career experience in top-tier global agencies, building a strong foundation in brand strategy, creative conceptualization and integrated campaign development for FMCG and multinational clients.
Skills
brand
brand-marketing
communications
community-manager
content-marketing
creative-director
growth-marketing
marketing-strategist
social-media
web3
marketing
english
italian
spanish