janlovdh
Head Of Growth / Gtm Lead / Cmo
I build growth systems that actually scale. Over the last 18 years, I have driven revenue and user acquisition across crypto, fintech, and global FMCG brands. I have managed 10 million dollar budgets, scaled platforms to over 2 million users, and closed partnerships with enterprise giants like Google Cloud and talent like Jason Derulo. Whether it is repositioning a Bitcoin neobank or building a growth team from zero, I use AI and data workflows to move faster than traditional teams. I do not just write strategy. I focus entirely on execution and bottom line numbers.
Experience: 11 years
Yearly salary: $150,000
Hourly rate: $120
Nationality: 🇿🇦 South Africa
Residency: 🇮🇩 Indonesia
Experience
Head of Marketing
Crypto Banter 2024 - 2025
Scoped, pitched and closed deals with Jason Derulo, Scott Melker (Wolf of All Streets) and other high-profile talent, turning their audiences into product users. Launched Krown Trading School from zero: a fully monetised digital education product with master trader Eric Krown, targeting serious day traders. Delivered 40%+ improvement in top-of-funnel conversion within 90 days via CRM and onboarding overhaul. Closed affiliate partnerships with Bybit, TradingView, Coingecko and 1M+ audience finance influencers.
Global Head of Marketing
HyperionDev 2022 - 2023
3x revenue growth in under 12 months. New university partnerships with Imperial College London and University of Manchester. Managed a $2M+ annual media budget and a team of 10+ directs plus agencies across two continents. Sourced 10,000+ qualified applicants for UK Department for Education-funded coding bootcamps.
Executive: Digital Transformation & eCommerce GTM
Tapestry Home Brands 2020 - 2022
Built eCommerce GTM from the ground up for South Africa's largest furniture retail group, including BNPL and digital payments partnerships. Led digital transformation across marketing operations, performance media and customer acquisition.
Founder & Head of Product
Timewarp Delivery 2019 - 2020
Built and launched an on-demand delivery app: 10,000+ downloads, 100,000+ product catalogue, payment and stock feed integrations. Full ownership across product, brand, commercial strategy and marketing.
LATAM Head: Trade Marketing & Pricing Strategy
Red Bull GmbH 2011 - 2019
Ran marketing and pricing strategy across 15+ Latin American markets with a $10M+ annual budget across B2C campaigns, hardware and B2B partner initiatives. Built and led a regional team, partnering directly with MDs and country GMs to translate global strategy into local market programmes.
Senior Account Director
Nielsen 2007 - 2011
Client service and commercial growth across major FMCG accounts. Data, insights and analytics at the base of everything.
Skills
ai
brand-marketing
content-marketing
growth-marketing
gtm
head-of-marketing
marketing-strategist
vp-of-marketing
english