jansammut

I launch products and grow brands in crypto, fintech and regulated gaming, and I judge my work by the numbers, not the activity.

I founded The BlockScope Group (RefToken.io and ICO Launch Malta) and took it from zero to €2M net profit in its first year, with no outside capital, through to acquisition. We were named Startup of the Year at the Malta Blockchain Summit.

Before that I built my career in online gaming. As CMO for IGT’s B2C casino business I led a 30+ person team and grew net gaming revenue 38.5% year on year against a 15% target, on 87% of the budget. At Amaya Gaming I launched Playboy Poker & Casino and hit the GGR target within six months.

More recently, as VP Marketing at a DeFi protocol, I led a launch built on KOLs, community and below-the-line activity that reached $30M in TVL in its first week.

Today I work as a fractional CMO for seed to Series B teams that need senior marketing leadership for a launch, a repositioning or a growth push, but not yet a full-time hire. I set the plan, direct the team and agencies, and ship something measurable within the first 90 days. I also build my own tools with AI coding agents, which keeps the teams I run lean.

Alongside that I run Lucent Capital, my private investment vehicle across digital assets, equities and Maltese property, which keeps me close to the markets my clients operate in.

Based in Malta, working remotely. If you’re planning a launch or a raise, message me.