Entrepreneurial leader and venture builder with 15 years of experience launching products, scaling teams, and raising capital across startups and enterprise settings. Currently CEO and co-founder of Formless, a Web3 protocol for tokenized media and payments automation, where I led the team from concept to patent to live marketplace. I thrive in zero-to-one environments, where disruptive tech and business model innovation meet. I'm passionate about building from first principles, assembling world-class teams, and turning audacious ideas into durable companies.
Experience: 11 years
Yearly salary: $190,000
Hourly rate: $100
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Co-Founder & CEO
Formless, Inc. 2022 - 2025
Lead vision, strategy, and execution for Formless, a Web3 protocol for decentralized streaming and revenue sharing. Oversee investor relations, ecosystem development, and partnerships with creators and enterprise clients. Direct fundraising, marketplace adoption, and the launch of SHARE protocol, enabling instant tokenized media monetization. Led go-to-market and business operations, including legal, marketing, and strategic planning. Built and iterated product-market fit for SHARE, a blockchain-based digital media distribution engine. Scaled internal operations while expanding creator and partner engagement across music and video verticals.
Product Marketing Manager
Unbanked 2021 - 2022
Partnered with white-label clients to build crypto payment rails for POS debit purchases. Supported blockchain integration, financial compliance, and B2B client relationships. Strengthened hands-on technical and operational understanding of blockchain infrastructure.
VP of Product and Innovation | Principal Consultant
KWI Communications 2015 - 2020
Created new service offerings, drove innovation strategy, and forged three strategic partnerships. Grew company product portfolio by 120% and increased margins by nearly 25%. Delivered pricing strategy improvements and launched successful pilot initiatives for clients. Developed a scalable change management communication product used across major utility clients. Drove ESG strategy and digital communications for Fortune 500 energy clients. Increased ESG approval ratings by 35% and contributed nearly $1M to firm revenue.
Director of Marketing & Communications
Georgia Institute of Technology 2008 - 2014
Developed and implemented a stakeholder marketing strategy for advanced materials R&D. Launched affiliate program resulting in $300K in annual funding and boosted engagement by 40%. Automated document processes, reducing approval times by 50%.
Skills
blockchain
business-development
communications
consulting
defi
developer-relations
ethereum
executive
infrastructure
marketing-analyst
marketing-communication
marketing-strategist
partnership
product-manager
product-marketing
remix
strategy
web3
operations
