Dynamic and commercially focused sales and partnerships specialist with over 15 years of success driving growth across AdTech, SaaS, and digital media. Grounded in exceptional client service and account management, with a strong foundation built at leading media agencies. Proven track record at closing complex, high-value deals. Skilled in consultative, data-led selling, nurturing long term relationships, and navigating agency, publisher, and enterprise environments. Former Director with a proven ability to exceed revenue targets, scale new business lines, and launch innovative digital products. Recently took me to lead a Web3 trading community and invest in emerging digital markets, while serving as a full-time parent. I am now however returning to the workforce, bringing renewed energy, entrepreneurial edge, and digital fluency to my next role. Seeking roles as an individual contributor within a remote/hybrid working capacity.
Experience: 11 years
Yearly salary: $88,000
Hourly rate: $0
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience
Commercial Director
Influencer.com 2020 - 2021
Promoted within 6 months from Group Head to Commercial Director. Managed a global sales team of 8 across agency, mid-market, and enterprise verticals. Personally, grew WPP agency revenue stream from £0 to £500k+ at 50%+ margin. Secured high-value strategic partnerships: £3m+ annual commitment from Havas and Ogilvy, £2m+ recurring revenue from OMG, UM, and Mediacom. Led CRM migration (Pipedrive to HubSpot) and implemented sales training for pipeline hygiene and forecasting. Contributed to global leadership strategy; reported directly to the CEO.
Director, Agency Relations & Publisher Lead
Innovid 2013 - 2020
Owned UK commercial relationships with GroupM, Channel 4, Sky, and Captify. Grew GroupM and brand-direct revenue from $250k to $2m+ annually. Closed multi-year SaaS/service deals with Microsoft, Unilever, Activision, and Sky. Led the commercial rollout of Dynamic TV with Channel 4 for connected TV; secured launch deal with Mediacom & Boots. Product scaled across EMEA and North America. Delivered tailored, insight-led sales aligned to campaign KPIs and martech integrations. Salesforce superuser and trainer for revenue reporting and forecasting.
Investment Manager
Mediacom & Starcom 2007 - 2013
Managed investment strategy across TV, video, and cinema for global brands incl. Dell, AB InBev, LVMH, Shell, and UBS. Oversaw GroupM video trading relationships with ITV, Channel 4, and Videology. Participated in IAB UK’s Video Steering Committee to establish digital video buying standards. Delivered inventory efficiencies, rate improvements, and agency-wide best practices.
Skills
community-manager
crm
crypto
digital-marketing
discord
influencer-marketing
nft
sales
salesforce
social-media