jaymeta

Senior Marketing Leader

Strategic, crypto-native marketing leader with 15+ years of experience driving growth across FinTech, iGaming, and Web3. Skilled in crafting compelling brand narratives, building high-engagement communities, and launching campaigns that convert. Proven track record of scaling products from zero to traction and commercial adoption in fast-paced, high-stakes environments.



Experience: 11 years

Yearly salary: $60,000

Hourly rate: $30

Nationality: 🇮🇳 India

Residency: 🇮🇳 India


Experience

Marketing Lead, Advisor
Kaon
2024 - 2025
Lead marketing strategy for Kaon’s rebrand and product positioning, aligning messaging with evolving market trends and user expectations. Oversee end-to-end campaign development, ensuring consistent brand presence across all channels.
Marketing Manager
Babylon Labs
2024 - 2024
Oversaw digital marketing strategy and execution leading up to Babylon Bitcoin staking mainnet. Successfully managed multiple projects and product launches, including two testnets.
Senior Creative Lead
Bitcoin.com
2019 - 2023
Performed cross-functional duties for a core product with revenue of over $100m per year. Led 60+ global marketing campaigns and collaborated in over 100 targeted campaigns.

Skills

casino
cmo
content-marketing
content-writer
growth-marketing
head-of-marketing
marketing-lead
marketing-strategist
product-marketing
project-manager
social-media
marketing
english