VISIONARY MARKETING LEADERSHIP TO TRANSFORM BRANDS and ACCELERATE BUSINESS GROWTH
I turn brands into movements through data-driven stories and compelling messaging that capture attention, strengthen connections, and accelerate brand awareness.
I turn brands into movements through data-driven stories and compelling messaging that capture attention, strengthen connections, and accelerate brand awareness.
Throughout my career, I've had the opportunity to lead marketing initiatives for companies across various industries and business stages, including entertainment and media, FinTech, SaaS, Web3, nonprofit, for-profit, startup, and mature organizations. That experience, coupled with a bias for breaking boundaries, gives me a fresh perspective on creative, strategic marketing that stands out.
By leveraging my breadth of experience in marketing, growth, and operations, I have been able to introduce new products to market faster, drive growth in followers, user engagement, and revenue, while improving organic media ROI.
Achievement highlights:
✔ Winner of six Emmys and nine Promax/BDA awards for Best Image Campaigns.
✔ Created targeted global campaigns that boosted brand revenue 96% within nine months.
✔ Cut product launch time-to-market up to 45% and increased adoption rates up to 35%.
✔ Built marketing functions for two global startups and the internal marketing agency for NBC Sports.
Full-Stack Marketing Leadership │ Brand Development │ Brand Awareness │ Customer Acquisition Customer Retention │ Brand Partnerships │ Digital Transformation │ Multichannel Marketing: Social Media, SEO, SEM, Paid, Events │ Demand Generation │ Customer Conversion │ Performance Marketing │ Marketing Analytics │ B2B2C │ B2C │ DTC
Experience: 11 years
Yearly salary: $200,000
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Head of Marketing & Growth
Phi Labs/Archway 2024 - 2025
Recognized for reputation in rapidly scaling brands and creating high-performing marketing operations; challenged with strengthening brand positioning for the global startup in the highly competitive Web3 community. Built and led global marketing group developing strategic, consumer-focused campaigns. • Overhauled digital marketing approach, maximizing social media, leading global web3, B2B and SaaS campaigns, and growing Twitter followers by 137% in six months. • Propelled community loyalty and engagement by 62% with brand strategy, compelling messaging, and integrated marketing campaigns that included case studies and events. • Improved organic media ROI by 118% with streamlined multichannel workflows, channel- and region-specific content, and acquisition of a social media specialist. • Orchestrated launch of four new products (apps, services, technology) with disciplined processes that reduced time to market by 45% and digital and event marketing campaigns increasing adoption rates 35%.
Head of Marketing & Operations
Secret Network Foundation 2021 - 2024
Joined the global startup to leverage operations and strategic marketing expertise to drive brand awareness, differentiation, market penetration, and growth in the competitive Web3 and SaaS sector. Broad marketing role that included process optimization, global activation strategies, and operations management. • Built the marketing function, hiring team, developing processes, implementing best practices, and creating a global brand strategy with regional differences to support Asia, Europe, and North and South America. • Guided leaders in identifying the company’s unique value proposition and built brand messaging and marketing campaigns that generated demand for programmable privacy, a new and unique niche offering in the market. • Realized 60% revenue growth and 12% business expansion through global segmentation and partnerships. • Grew global activation rates by 600% and digital engagement by 42% with introduction of loyalty programs and content strategies that generated interest in joining online community and drove high user retention. • Created roadmap enabling launch of four new products, cutting time to market by ˃10%, increasing adoption by 15% through prelaunch marketing initiatives, and achieving workflow improvements for 118% organic media ROI. • Drove 65% boost in visibility and brand positioning within the media community with creative campaigns and new public relations approach.
Fractional CMO | VP of Marketing & Creative Services
Rogue Marketing 2018 - 2025
Offering advisory and Fractional CMO services through the boutique marketing agency that develops targeted brand strategies to expand market reach and drive customer acquisition, retention, and growth. Leverage extensive experience in business development, strategic marketing, and creative storytelling to help startups, growth-stage, and nonprofits achieve results and deliver on business priorities. Engagement Highlights: • Capital Raising │ Swing Golf – Designed marketing strategy for Initial Coin Offering (ICO) that secured ˃$5M in venture capital. • Community Outreach │ Nonprofits – Designed digital and social outreach plans targeting diverse stakeholders (e.g., donors, volunteers, users), utilizing Facebook, Instagram, and Twitter and driving 225% revenue growth. • Growth Strategy │ BuiltWorlds – Developed comprehensive B2B marketing strategy leveraging both digital and traditional campaigns that enabled 120% growth. • Multichannel Campaigns – Enhanced audience targeting and global segmentation with data-driven campaigns that increased engagement by more than 40% within months for multiple companies.
Senior Director, Marketing & Creative Services
NBC Sports 2013 - 2017
Recruited into a newly created role to build an internal creative marketing agency for a division of the world’s leading media and entertainment company during period of escalated competition. Guided team of 15 across content, marketing, and creative, delivering Emmy Award-winning innovative campaigns. Optimized ˃$250M budget. • Uplifted audience engagement by 70% and viewership by 55% with two full-scale rebrands, from Comcast SportsNet to CSN and later NBC Sports Chicago, leveraging iconic brand image and sentiment. • Boosted advertiser revenue by 130% and expanded market share through strategic partnerships and multichannel retail campaigns for professional sports teams. • Achieved 588% increase in social media audience with introduction of innovative paid and organic digital/social media strategies which drove sustainable loyalty and followers across all platforms. • Realized $200K in revenue with launch of multichannel marketing strategies (digital, print/media, events) that helped retain interest and drive audience growth for partner sports teams.
Director, Brand Marketing & Creative Services
NBCUniversal 2004 - 2013
Developed and led execution of strategies that strengthened brand image and captured market share. Directed a team of 12 across marketing, content development, and creative. • Drove growth in audience an exponential 45% within two years through design of a cohesive brand identity. • Increased brand recognition and number of online followers by 625%+ through social media campaign leveraging paid and organic growth strategies. • Amplified operational efficiency by 30% while driving internal alignment across five departments with development of overarching marketing philosophy, roadmaps, playbooks, and streamlined processes. • Grew annual revenue by ˃$250K by introducing strategic partner program and co-branding initiatives.
Various Marketing Roles
Various 2000 - 2004
Marketing Roles at: • ESPN Classic, Marketing Advisor/Consultant – Commissioned to rebrand the network and boost revenue. Revenue increased 4x within the first year after implementation through an Emmy Award-winning marketing strategy. • MSNBC – Part of the team that created the Marketing and Creative Services departments prior to network launch.
Skills
blockchain
brand
brand-marketing
business-development
cmo
content-marketing
creative-director
customer-success
digital-marketing
events-manager
growth-hacker
growth-marketing
gtm
head-of-marketing
influencer-marketing
marketing
marketing-communication
marketing-lead
marketing-specialist
marketing-strategist
operations
product-marketing
project-manager
retention-marketing
social-media
vp-of-marketing
web3