jaywad

Fractional Cmo | Vp Of Marketing

I turn web3 brands into movements.

Most marketing feels flat because it focuses on features, not feelings. I build data-backed stories that grab attention and create real connections. The result? Stronger brand awareness and measurable growth.

My background spans entertainment, FinTech, SaaS, web3, nonprofits, and startups. This range gives me a unique view on what works across different audiences and business models. I don't just follow playbooks - I write new ones.

What I've delivered:

Six Emmy wins and nine Promax/BDA awards for breakthrough brand/image campaigns

96% revenue boost in nine months through targeted global campaigns
45% faster product launches with 35% higher adoption rates
Built marketing teams from scratch at two global startups
Created NBC Sports' internal marketing agency

I specialize in turning complex ideas into simple, powerful messages. Whether you're launching something new or rethinking what you have, I focus on the human side of your brand story.

The best marketing doesn't feel like marketing at all. It feels like a conversation with someone who gets it.

Full-Stack Marketing Leadership │ Brand Development │ Brand Awareness │ Customer Acquisition Customer Retention │ Brand Partnerships │ Digital Transformation │ Multichannel Marketing: Social Media, SEO, SEM, Paid, Events │ Demand Generation │ Customer Conversion │ Performance Marketing │ Marketing Analytics │ B2B2C │ B2C │ DTC

Experience: 11 years

Yearly salary: $180,000

Hourly rate: $0

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States

Experience

Head of Marketing | Growth (Archway)

Phi Labs Global (via Rogue Marketing, LLC)

2024 - 2025

Led brand transformation and digital growth for a Web3/SaaS startup. Recruited a lean global team to unify brand voice and strengthen positioning through localized content strategy. Brand & Growth Results • Grew social reach 137% in six months by challenging Web3 norms through cross-industry growth playbooks and eliminating inconsistent global voice. • Increased engagement 62% by aligning regional and event marketing to a single central message with intentional timing. • Boosted organic media ROI 118% through data-driven content optimization and a streamlined development process. • Cut launch time 45% and lifted adoption 65% by rebuilding GTM playbooks from the ground up.

Head of Marketing | Operations (via Rogue Marketing, LLC) Operations

Secret Network Foundation

2021 - 2024

Built the global marketing function from scratch for a SaaS/Web3 startup. Drove market awareness and customer acquisition through integrated brand storytelling, positioning the company as the programmable privacy leader in a crowded security market. Brand Strategy & Revenue Results • Reversed stagnation and drove 96% revenue growth with a global digital GTM media strategy spanning Asia, Europe, and the Americas, expanding business footprint 12%. • Defined programmable privacy as a distinct category through education-first content, capturing mindshare where most competitors sounded the same. • Increased activation 600% and engagement 42% in nine months by launching service-specific loyalty programs and gamification. • Boosted product adoption 35% across four releases by framing features as individual solutions through targeted content.

Senior Director, Marketing & Creative Services (NBC Sports)

NBCUniversal

2013 - 2017

Built and led internal creative agency of 25+ for $850M portfolio. Delivered Emmy-winning campaigns and full-funnel strategies driving audience growth, B2B partnerships, and revenue performance. Award-Winning Brand Transformations: • Drove 70% engagement lift and 55% higher viewership by unifying fragmented NBC Sports Chicago brand under cohesive identity. • Increased advertiser revenue 130% through incentive, membership, and loyalty programs strengthening sponsor relationships. • Generated $200K in incremental revenue from new partnership channels and fan-centric activations. • Expanded social media audience 588% by embedding cohesive storytelling ecosystem.

Director, Brand Marketing & Creative Services

NBCUniversal

2004 - 2013

Directed cross-functional team of 15+ elevating brand identity and digital presence. Built integrated strategies and content playbooks delivering measurable engagement growth. Brand Growth Achievements: • Grew audience 45% in two years by creating cohesive design and brand system replacing fragmented approach. • Enhanced digital brand recognition 625%+ through integrated campaigns unifying voice, messaging, and visuals across channels. • Improved efficiency 30% across five siloed departments by leading alignment and standardizing SOPs. • Generated $250K+ annually through strategic partnership programs expanding co-branding opportunities. ADDITIONAL BRAND | GROWTH LEADERSHIP ESPN Classic – Marketing Advisor: Drove 4x revenue growth in year one through a complete network rebrand. MSNBC – Marketing Consultant: Enabled Network debut by scaling brand marketing and creative departments.

Skills

blockchain

brand

brand-marketing

business-development

cmo

community-manager

content-marketing

creative-director

crm

customer-success

defi

digital-marketing

discord

events-manager

fintech

growth-hacker

growth-marketing

gtm

head-of-marketing

influencer-marketing

marketing

marketing-communication

marketing-lead

marketing-specialist

marketing-strategist

operations

product-marketing

project-manager

retention-marketing

social-media

vp-of-marketing

web3

english

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