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-Produced Broadcast TVC (Brand/Retail), Stills/Print, CGI/VFX, Web, Experiential, Event, and OLV/Digital content for GM (Cadillac, Buick, GMC) across all product lines. Including North America and Global. -Managed vendor and business relationships with world class production companies to execute agency creative concepts. -Led digital initiatives, including development of new features for Cadillac.com global site and new digital brochures CMS platform. -Managed efficient small-scale shoots to multimillion-dollar budgets within scope and timeline allocated to projects, delivering high-quality digital and OLV content across various platforms.

-Extensive hands-on production background, including digital content creation, commercials, and photo shoots across multiple platforms. -Roles including Associate Producer, Production Manager, First & Second Assistant Camera, Production Coordinator, Grip, Art Department, Production Offices and Assistant. -Clients & Partners: Cadillac, Comcast/Xfinity, Shoe Carnival, UCLA, ITV America, A&E, Quay Australia, BIC, 3 Ball Entertainment, Good Story, Ford, Productions, Double Wide Productions, We The People, etc.

-Directed comprehensive pre-production and production tasks, including script breakdowns, creation of shot lists, talent paperwork and logistics management for shoots across various budgets. Ensured all production elements, such as call sheets, production binders, and shot schedules, were meticulously organized and distributed to maintain project momentum. -Led digital project management for high-profile client pitches and awarded jobs, overseeing strategic, creative, technical, and logistical research. Coordinated the development of digital assets, ensuring alignment with client objectives and delivery on tight deadlines. -Managed production timelines and schedules with precision, including the coordination of multiple work streams. Oversaw project budgets, including expense tracking, financial reporting, and ensuring adherence to allocated funds, while also managing reimbursements and day to day costs for production expenses. -Worked closely with creative, technical, and production teams to ensure seamless integration of digital and physical production elements. Facilitated communication between departments, ensuring that all teams were aligned with project goals and deliverables. -Built and maintained strong relationships with clients, including high-profile brands such as Microsoft, DJI, iRel8, Funko Toys, HoloLens, and Xbox. Delivered comprehensive project updates and ensured client satisfaction through transparent communication and effective project execution.

-Managed small-scale, full-service production company & agency with a focus on digital and interactive content creation. -Led digital campaign strategies and managed production teams through the entire project lifecycle, delivering results for companies across the US and Latin American markets. -Clients: Microsoft, Logan Paul, Dwarf Mamba, One Wheel, Leap, Operator, Azul Resorts, Congo Bongo Eco Lodges, McAfee, Treehouses of the PNW

-Strategically sourced new packaging components for innovation projects. -Worked cross-functionally with marketing, brand and supply chain teams to deliver creative and cost-effective packaging solutions. -Acted as process engineer to third-party manufacturers and suppliers, resolving quality issues and optimizing production line efficiency.

-Managed US based Package Engineering department for TIGI Haircare and Tresemme brands. -Led global innovations and quality control projects, ensuring packaging met all regulatory and quality standards. Implemented cost-saving initiatives, resulting in an estimated $2.65M savings for TIGI by 2018.

-7 month long internship for LTE Media which publishes a campus magazine for Michigan State University. Giving students opportunities to get exposure to marketing concepts and processes around publishing a magazine. -Content Creation and Management, developing and curating content for social media, blogs, and newsletters. Learning how to craft messages that resonate with the college target audience. -Social Media Marketing, managing social media accounts, scheduling posts, and engaging with followers. Analyzing the effectiveness of social media campaigns using tools like Instagram Insights or Facebook Analytics. -Digital Marketing, gaining hands-on experience with digital marketing strategies, including email marketing, SEO, and online advertising. Learning how to use tools like Google Analytics to measure the success of online campaigns. -Market Research, conducting surveys and focus groups to gather insights on reader preferences and behavior. Analyzing data to help shape the magazine’s content strategy. -Collaboration and Networking, working closely with editorial teams, designers, and photographers to ensure cohesive branding and messaging. Building relationships with industry professionals and alumni who can provide mentorship and career advice.