Senior leadership profile with 20 years of business experience focused on E-commerce and Digital transformation opportunities between Corporate, Startup and self-founded environments.
Entrepreneur-minded with dedicated focus on digital projects & innovation deployment, which has evolved into full company operations across the whole scope of business innovation acceleration and P&L management.
Corporate-trained, I have held global leadership business acceleration roles for multinational organizations.
Strong international background with extensive Asia experience, ex-US green card holder and now based in Italy. Speaking fluently English, French, Italian and business proficiency in Mandarin and Spanish. Business angel and advisor within the tech industry including blockchain: invested in 30+ startups, 10+ ICO and 200+ cryptocurrencies.
I am currently exiting my last venture and aim at working with and between organizations willing to bring digital innovation and technology to their businesses with the objective to drive more efficiency, increased user experience and scalability for sustainable business and people developments.
Experience: 11 years
Yearly salary: $150,000
Hourly rate: $200
Nationality: 🇮🇹 Italy
Residency: 🇮🇹 Italy
Experience
Partner and COO
Instilla S.r.l (ex Vanguard Hub) 2019 - 2024
Instilla is a results-driven digital consulting firm. We lead companies through digital acceleration delivering measurable results. Founder of Vanguard Hub digital consultancy in Dec 2018, that got acquired by Instilla 18 months after inception. Now partner and COO at Instilla. Accelerated joint companies’ business from 0 to 5.5mln€ revenue, portfolio of 60+ clients and delivered 150+ digital projects across all digital business verticals, across multiple markets (Italy, France, UK, USA, Eastern Europe, China mostly). As chief of operations: Managing all company’s operations from sales business development to project management and work areas’ deliveries and processes. Managing up to a 75 headcounts team. Secured 80%+ client retention, 75%+ staff retention. Implemented business processes (WBS, OKR, etc…), KPI (sales, chargeablity…), tools (ERP, task management tools, etc…) and relevant best practices
Global E-commerce, Communication, CRM and Data Strategies Director
Percassi Group Cosmetics brands – KIKO Milano 2016 - 2018
Responsible for KIKO Milano Cosmetics e-commerce, CRM & Communication strategy globally. Geographies: worldwide, 21 markets, 18 languages. Responsibilities: e-commerce full scope of activities and P&L management, social media, off/online Media communication, off/online CRM activities, data strategy. Delivering +28% CAGR growth from 2016 to 2018 with highly profitable bottom-line. C-level. Member of KIKO Milano leadership team. Management of 30 people. KIKO digital IQ ranked as top 4 brand in Beauty 2018 L2 Gartner report
APAC Digital and E-commerce Director / Member of the Asia-Pacific executive committee
Clarins Cosmetics 2011 - 2016
Responsible to define, implement and oversee Clarins Asia digital strategy and deploy e-commerce business units in the region as well as cross-channel initiatives. Asia direct responsibility on e-commerce P&L success. Started and grew sales of China, Japan, Korea, Singapore, Hong-Kong, Australia e-commerce sites over 4 years of activity. Drove from scratch Clarins Tmall online flagship store project in China. Sales reached 5 Mln US$ on 1 year of launch; 10 Mln US$ on year 2 and targeted 15 mln US$ on year 3. China e-commerce P&L full responsibility: driving a positive ROI e-commerce media strategy including SEM, SEO, affiliation, retargeting, EDM and partnerships. Digital media investment cascading and budget allocation. Proficient in SEM, SEO, affiliation and additional traffic acquisition channels. Asia social network strategy definition and implementation: Facebook, Instagram, Weibo & Wechat for China. Digital internal evangelist, organization change management to embrace digitalization: developed digital talent from 0 to 6 in the regional roles, from few to 20+ across Asia.
Asia supply chain project Manager
L’ORÉAL 2002 - 2008
Project manager: re-organization of Asia zone supply information flows
Skills
digital-marketing
ecommerce
project-manager
social-media
sales
english
chinese-mandarin
french
italian
spanish